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| Preface | |
| An Introduction to McDonaldization | |
| McDonald's as a Global Icon | |
| The Long Arm of McDonaldization | |
| The Dimensions of McDonaldization | |
| Critique of McDonaldization: The Irrationality of Rationality | |
| Illustrating the Dimensions of McDonaldization: The Case of Ikea | |
| The Advantages of McDonaldization | |
| What Isn't McDonaldized?A Look Ahead | |
| The Past, Present, and Future of McDonaldization: From the Iron Cage to the Fast-Food Factory and Beyond | |
| Bureaucratization: Making Life More Rational | |
| The Holocaust: Mass-Produced Death | |
| Scientific Management: Finding the One Best Way | |
| The Assembly Line: Turning Workers into Robots | |
| Levittown: Putting Up Houses -- "Boom, Boom, Boom"Shopping Centers: Malling AmericaMcDonald's: Creating the "Fast-Food Factory"McDonaldization and Contemporary Social Changes | |
| Efficiency: Drive-Throughs and Finger Foods | |
| Streamlining the Process | |
| Simplifying the Product | |
| Putting Customers to Work | |
| Calculability: Big Macs and Little Chips | |
| Emphasizing Quantity Rather Than Quality of Products | |
| Reducing Production and Service to Numbers | |
| Predictability: It Never Rains on Those Little Houses on the Hillside | |
| Creating Predicatable Settings | |
| Scripting Interaction with Customers | |
| Making Employee Behavior Predictable | |
| Creating Predictable Products and Processes | |
| Minimizing Danger and Unpleasantness | |
| Control: Human and Nonhuman Robots | |
| Controlling Employees | |
| Controlling Customers | |
| Controlling the Process and the Product | |
| The Ultimate Examples of Control? Birth and Death | |
| The Irrationality of Rationality: Traffic Jams on Those "Happy Trails"Inefficiency: Long Lines at the Checkout | |
| High Cost: Better Off at Home | |
| False Friendliness: "Hi, George"Disenchantment: Where's the Magic?Health and Environmental Hazards: Even Your Pets Are at Risk | |
| Homogenization: It's No Different in Paris | |
| Dehumanization: Getting Hosed at "Trough and Brew" | |
| Globalization and Mc | |
| Donaldization: Does It All Amount to...Nothing?Globalization | |
| McDonaldization and Grobalization | |
| Nothing-Something and McDonaldization | |
| Nothing-Something and Grobalization-Glocalization | |
| The Case for McDonaldization as an Example of the Glocalization of Something | |
| The Case for McDonaldization as an Example of the Grobalization of Nothing | |
| Dealing with McDonaldization: A Practical Guide | |
| Creating "Reasonable" Alternatives: Sometimes You Really Do Have to Break the Rules | |
| Fighting Back Collectively: Saving Hearts, Minds, Taste Buds, and the Piazza Di Spagna | |
| Coping Individually: "Skunk Works," Blindfolded Children, and Fantasy Worlds | |
| Some Concluding Thoughts | |
| The Starbuckization of Society?Howard Schultz and the Founding of the Starbucks Empire: No More Swill | |
| What Has Starbucks Added to, or Removed from, the McDonald's Model? | |
| Should the Concept of "Starbuckization" Replace "McDonaldization"? | |
| The "Starbucks' Effect"The Convergence of Starbucks and McDonald's | |
| Bibliography | |
| Notes | |
| Index | |
| About the Author | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.
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