The McGraw-Hill 36-Hour Course in Business Writing and Communication, Second Edition

by Davis, Kenneth W.

• ISBN13: 9780071738262
• ISBN10: 0071738266
• eBook ISBN(s): 9780071738262, 9780071743945
• Additional ISBN(s): 9780071441278
• Edition: 2nd
• Format: Paperback
• Copyright: 2010-03-18
• Publisher: McGraw Hill
• More Book Details

Summary

Supercharge your writing skills . . . by the end of the week!In the workplace, your writing speaks volumes about you. Whether you're craftinga three-line message or a 300-page report, you need to write in a polished, professionalwayregardless of your position or profession. SEIZE READERS' INTEREST INSTANTLY ELIMINATE NONSPECIFIC WORDS AND PHRASES MANAGE CROSS-CULTURAL WRITING CRAFT COMPELLING ONLINE COPY CREATE POWERFUL PRESENTATIONSPresent yourself at the top of your game in every e-mail, memo, report, andpresentation withThe McGraw-Hill 36-Hour Course in Business Writing andCommunication!

Author Biography

About the Author
Kenneth W. Davis, PhD has conducted training and consulting for business and governments on four continents. A member of the boards of directors of both the Association for business Communication and the Association of Professional Communication Consultants, Davis has authored or coauthored several influential books on business communication and writing, including Writing: Process, Product, and Power and The McGraw-Hill 36-Hour Course in Business Writing and Communication.

Table of Contents

Acknowledgments	p. xi
Introduction: Manage Your Writing	p. 1
Be Your Own Communication Department	p. 3
Writing in a Knowledge Economy	p. 8
What a Writing Course Can-and Can't-Do	p. 12
How to Use This Book	p. 16
"The Discipline of the Craft"	p. 17
Managing Your Writing Time	p. 18
The Law of the Next Action	p. 21
The 12 Steps	p. 23
Manage Your Writing	p. 25
Manage Your Writing Today	p. 26
Find the "We": Manage Your Relationship with Your Reader	p. 27
Communication and Community	p. 30
Personality	p. 32
Attitude	p. 35
Circumstances	p. 38
Knowledge	p. 41
Manage Your Writing Today	p. 45
Make Holes, Not Drills: Manage with Purpose	p. 47
Death to Subject Lines	p. 50
Ko and Mei Communication	p. 53
The Long and Short of It	p. 54
The Corporate Communication Grid	p. 56
Manage Your Writing Today	p. 61
Get Your Stuff Together: Manage Your Information	p. 63
Asking Questions	p. 65
Outside and Inside	p. 68
Map Your Information	p. 70
Manage Your Writing Today	p. 73
Get Your Ducks in a Row: Manage Your Structure	p. 75
An Everyday Example	p. 78
The Technique of Organizing	p. 81
Formulas	p. 82
Writing to Sell	p. 87
From Information to Knowledge	p. 90
Manage Your Writing Today	p. 94
Do It Wrong the First Time: Manage Your Drafting	p. 97
Draft as Prototype	p. 98
Debriefing the Exercise	p. 101
Overcoming Writer's Block	p. 102
Writing and "Flow"	p. 103
Manage Your Writing Today	p. 106
Take a Break and Change Hats: Manage Your Internal Writer and Editor	p. 109
Breaking for Objectivity	p. 110
From Writer-Based to Reader-Based	p. 113
The Two Hats	p. 115
Manage Your Writing Today	p. 122
Signal Your Turns: Manage Your Paragraphs	p. 125
Tools for Revision	p. 127
Turn Signals	p. 129
Manage Your Writing Today	p. 140
Say What You Mean: Manage Your Subjects and Verbs	p. 143
Hidden Subjects	p. 145
Hidden Verbs	p. 146
Hidden Subjects and Verbs	p. 148
Active or Passive	p. 149
Modifiers	p. 151
Manage Your Writing Today	p. 156
Pay by the Word: Manage Your Sentence Economy	p. 159
Objectivity and Common Sense	p. 162
Two Tools	p. 164
Beckwith on Economy	p. 165
Manage Your Writing Today	p. 168
Translate into English: Manage Your Word Choices	p. 171
Learning from the IRS	p. 173
Word Histories	p. 176
Good Reasons Otherwise	p. 181
Readability Formulas and Style Checkers	p. 184
Deliberate "Obfuscation"?	p. 186
Three Examples	p. 188
Manage Your Writing Today	p. 192
Finish the Job: Manage Your Spelling, Punctuation, and Mechanics	p. 195
Manage Your Writing Today	p. 202
Manage Your Writing: Evaluate Your Writing Process	p. 205
Manage Your Writing Today	p. 206
Manage Your Online Writing	p. 209
Manage Your Global Writing: The Case of the Belgian Fries	p. 217
Manage Your Speaking	p. 223
Resources for Managing Your Writing	p. 229
Index	p. 233
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