Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Preliminaries | |
Introduction to the Book | |
The Rise of Mass Media | |
Theories | |
Concepts and Models for Mass Communication | |
Theory of Media and Society | |
Mass Communication and Culture | |
New Media - New Theory? | |
Normative Theory of Media and Society | |
Structures | |
Media Structure and Performance: Principles and Accountability | |
Media Economics and Governance | |
Global Mass Communication | |
Organizations | |
The Media Organization: Pressures and Demands | |
The Production of Media Culture | |
Content | |
Media Content: Issues, Concepts and Methods of Analysis | |
Media Genres and Texts | |
Audiences | |
Audience Theory and Research Traditions | |
Audience Formation and Experience | |
Effects | |
Processes and Models of Media Effects | |
Social-Cultural Effects | |
News, Public Opinion and Political Communication | |
Epilogue | |
The Future of Mass Communication | |
Table of Contents provided by Ingram. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.