McQuail's Reader in Mass Communication Theory

by Denis McQuail

• ISBN13: 9780761972433
• ISBN10: 0761972439
• Format: Paperback
• Copyright: 2002-04-22
• Publisher: Sage Publications Ltd

Summary

McQuail's Reader in Mass Communication Theory provides an invaluable resource of key statements drawn from communication studies, media sociology, and cultural studies, and includes an overview essay and section introductions which place the readings in their theoretical and methodological context. Designed as a companion to McQuail's Mass Communication Theory, it can also function independently of that text. provides an invaluable resource of key statements drawn from communication studies, media sociology, and cultural studies, and includes an overview essay and section introductions which place the readings in their theoretical and methodological context. Designed as a companion to , it can also function independently of that text. Divided into ten parts: Approaches and Conceptual Issues; Mass Media and Society; From Old to New Media; Normative Theory; Global Mass Communication; Media Organization and Production; Media Content; The Media Audience; and Mass Media and Effects, this collection represents an essential sourcebook for all students of media and mass communication. A

Table of Contents

PART ONE: ORIGINS AND DEVELOPMENT OF THE FIELD OF STUDY

General Introduction

PART TWO: CONCEPTUAL ISSUES AND VARIETIES OF APPROACH - Denis McQuail

Editor's Introduction

Media Sociology - Todd Gitlin

The Dominant Paradigm

A Cultural Approach to Communication - James W Carey

A `New' Paradigm? - Liesbet van Zoonen

The Propaganda Model - Edward S Herman

A Retrospective

PART THREE: MASS MEDIA AND SOCIETY

Editor's Introduction

The Mass Society - C Wright Mills

The Communications Revolution - Alvin W Gouldner

News, Public, and Ideology

Defining Media Events - Daniel Dayan and Elihu Katz

Media and Behavior - a missing link - Joshua Meyrowiz

PART FOUR: FROM OLD TO NEW MEDIA

Editor's Introduction

Towards a New Classification of Tele-Information Services - Jan L Bordewijk and Ben van Kaam

Artifacts and Paradoxes in New Media - Ronald E Rice

The Internet as Mass Medium - Merrill Morris and Christine Ogan

The Internet and Forms of Human Association - James Slevin

PART FIVE: NORMATIVE THEORY

Editor's Introduction

The Press and the Public Interest - Everette E Dennis

A Definitional Dilemma

Foundations and Limits of Freedom of the Press - Judith Lichtenberg

On Social Responsibility Theory - John C Nerone

The Public Sphere as Historical Narrative - Peter Dalhgren

New Roles for Public Service Television - Jay G Blumler and Wolfgang Hoffmann-Reim

PART SIX: GLOBAL MASS COMMUNICATION

Editor's Introduction

Theorizing the News Agencies - Oliver Boyd-Barrett and Terhi Rantanen

The Discourse of Cultural Imperialism - John Tomlinson

International Communication at the Mass Media Level - Karl Erik Rosengren

The Mythology about Globalization - Marjorie Ferguson

PART SEVEN: MEDIA ORGANIZATION AND PRODUCTION

Editor's Introduction

A New Gatekeeping Model - Pamela J Shoemaker

Making News - Gaye Tuchman

Time and Typifications

Does Serving the Market Conflict with Serving the Public? - John H McManus

The Hollywood TV Producer - Muriel G Cantor

PART EIGHT: MEDIA CONTENT

Editor's Introduction

Rhetoric of the Image - Roland Barthes

Meaning and Ideology - Judith Williamson

The Television Discourse; Encoding and Decoding - Stuart Hall

The Ideal Romance - Janice Radway

PART NINE: THE MEDIA AUDIENCE

Editor's Introduction

Three Phases of Reception Studies - Pertti Alasuutari

Streamlining `Television Audiences' - Ien Ang

Fandom as Pathology - Joli Jenson

The Consequences of Characterization

Needs as an Explanatory Factor of Television Viewing - Celia von Feilitzen

The Future of the Mass Audience - W Russell Neuman

PART TEN: MASS MEDIA EFFECTS

Editor's Introduction

Publicity and Pluralistic Ignorance - Elihu Katz

Notes on the `Spiral of Silence'

Framing - Robert M Entman

Towards Clarification of a Fractured Paradigm

Children and Television Violence in the United States - Ellen Wartella, Adriana Olivarez and Nancy Jennings

Entertainment as Media Effect - Dolf Zillmann and Jennings Bryant