The Media

by Briggs, Adam; Cobley, Paul

• ISBN13: 9780582423466
• ISBN10: 0582423465
• Edition: 2nd
• Format: Paperback
• Copyright: 2002-01-01
• Publisher: Longman

Summary

This is a fully updated edition of the bestselling The Media: An Introduction, a collection of specially written essays designed to introduce the study of media. The book enhances its reputation as an original and insightful volume covering the whole spectrum of media. This fully updated and expanded edition offers an accessible factual and theoretical overview of the media industry and is a comprehensive empirical guide to the separate institutions that make up the media.

Table of Contents

List of contributors	ix
Acknowledgements	xvi
What you need to know before you start to use this book	1	(8)
Adam Briggs
Paul Cobley
Part I What are the Media?	9	(184)
Introduction to `What are the Media?'	11	(3)
Adam Briggs
Paul Cobley
Comics	14	(9)
`Eurocomics: ``9th art'' or misfit lit?'
Roger Sabin
Book publishing	23	(16)
`The book publishing industry'
David Saunders
Advertising	39	(18)
`Advertising and the new media environment'
Iain MacRury
News agencies	57	(13)
`Global and national news agencies: opportunities and threats in the age of the Internet'
Oliver Boyd-Barrett
Terhri Rantanen
Public relations and journalism	70	(19)
`Promotion and power'
David Miller
Newspapers	89	(15)
`The sociology of the press'
James Curran
Magazines	104	(17)
`Magazines: the bulging bookstalls'
Brian Braithwaite
Radio	121	(14)
`Radio: public service, commercialism and the paradox of choice'
Andrew Crisell
Television	135	(13)
`A framework for analysing contemporary television'
Richard Paterson
Cinema	148	(16)
`Cinema in Europe'
Anne Jackel
Pop music	164	(16)
`Marketing and mediating popular music in Europe'
Roy Shuker
Technology	180	(13)
`New technologies and the media'
Brian McNair
Part II `Outside' the Media	193	(112)
Introduction to ```Outside'' the Media'	195	(3)
Adam Briggs
Paul Cobley
Economics	198	(19)
`The economics of the media'
Patrick Barwise
David Gordon
Policy	217	(14)
`Making media policy'
Sylvia Harvey
Models of media institutions	231	(14)
`Media institutions in Europe'
Ralph Negrine
Audience research	245	(14)
`Administrative research of audiences'
Ray Kent
`Effects'	259	(13)
`Media effects: continuing controversies'
Guy Cumberbatch
`Impacts and influences'	272	(10)
`Media influence revisited: an introduction to the ``new effects research'''
Jenny Kitzinger
Active audiences	282	(12)
`The active audience'
Joke Hermes
Approaches	294	(11)
`Why study media form?'
John Corner
Part III In the Media	305	(192)
Introduction to `In the Media'	307	(6)
Adam Briggs
Paul Cobley
Sexuality	313	(13)
`Tracing desires: sexuality in media texts'
Andy Medhurst
Gender	326	(14)
`From Britney Spears to Erasmus: women, men and representation'
Irene Costera Meijer
Liesbet van Zoonen
Social class	340	(17)
`Identifying characteristics of class in media texts'
Joanne Lacey
Race and ethnicity	357	(12)
`Race and ethnicity the construction of Black and Asian ethnicities in British film and television'
Sarita Malik
Youth	369	(14)
```The good, the bad and the ugly'': post-war media representations of youth'
Bill Osgerby
Disability	383	(18)
`Making up disabled people: charity, visibility and the body'
Jessica Evans
Nationality	401	(14)
`National identity and the media'
Andrew Higson
Sport	415	(12)
`Sport as real life: media sport and culture'
Neil Blain
Raymond Boyle
News production	427	(37)
`News values'
Jerry Palmer
Parliamentary politics
`The media and politics'
Ivor Gaber
News photography	464	(13)
```The direct appeal to the eye''? Photography and the press'
Patricia Holland
Pornography and censorship	477	(20)
`Sex and censoriousness: pornography and censorship in Britain'
Linda Ruth Williams
Index	497