Media Analysis Techniques

by Berger, Arthur

• ISBN13: 9780761914549
• ISBN10: 0761914544
• Format: Paperback
• Copyright: 1998-06-01
• Publisher: Sage Publications, Inc

Summary

The first edition was praised for being delightful, engaging, readable, and well-organized. Now, once again, Arthur Asa Berger continues the tradition of providing students with a clearly written, user-friendly, hands-on guide to media research techniques with the long-awaited second edition of his best-selling classic Media Research Techniques. Leading the reader through a number of specially designed research projects (such as content analysis, surveys, focus groups, and in-depth interviews), he presents an array of interesting and practical assignments. In response to suggestions from faithful users of the first edition, Berger has added new chapters in the following areas: experimentation; historical research; comparative research; and participant observation. This handy guide can be used in conjunction with texts on research methodology, or it can stand alone and be used in courses dealing with such topics as media, popular arts, and American culture and society. Practical and concise, Media Research Techniques, Second Edition is an essential tool for everyone in communication, journalism, written communication, methodology/research/gaming, and cultural studies.

Table of Contents

PART ONE: TECHNIQUES OF INTERPRETATION

Semiotic Analysis

Marxist Analysis

Psychoanalytic Criticism

Sociological Analysis

PART TWO: APPLICATIONS

Murderers on the Orient Express

Seven Points on the Game of Football

The Maiden with the Snake

All-News Radio and the American Bourgeoisie

Epilogue

Schmoos and Analysis

Appendix

Simulations, Activities, Games and Exercises