Media Convergence

by Dwyer, Tim

• ISBN13: 9780335228737
• ISBN10: 0335228739
• Edition: 1st
• Format: Paperback
• Copyright: 2010-01-01
• Publisher: Open University Press

Summary

"With Media Convergence, Tim Dwyer has given us a bold restatement of the political economy approach for a 21st century media environment where traditional industry silos are collapsing, and where media users are increasingly engaged with the production and distribution of media and not simply its consumption.The book displays considerable attention to institutional detail and comparative analysis, and is well designed to provide a road map of current and future trends for policy makers and media activists, as well as students and future workers in the convergent media space." Professor Terry Flew, Creative Industries Faculty, Queensland University of Technology, Australia How will people access digital media content in the future? What combination of TV, computer or mobile device will be employed? Which kinds of content will become commonplace? Rapid changes in technology and the media industries have led to new modes of distributing and consuming information and entertainment across platforms and devices. It is now possible for newspapers to deliver breaking news by email alerts or RSS feeds, and for audiovisual content to be read, listened to or watched at a convenient time, often while on the move.This process of 'media convergence', in which new technologies are accommodated by existing media industries, has broader implications for ownership, media practices and regulation. Dwyer critically analyses the political, economic, cultural, social, and technological factors that are shaping these changing media practices.There are examples of media convergence in everyday life throughout, including IPTV, VoIP and Broadband networks. The impacts of major traditional media players moving into the online space is illustrated using case studies such as the acquisition of the social networking site MySpace by News Corporation, and copyright issues on Google's YouTube.This informative resource is key reading for media studies students, researchers, and anyone with an interest in media industries, policy and regulation.

Author Biography

Tim Dwyer is Lecturer in Media Policy and Research at the University of Western Sydney. Before becoming an academic he was a policy research officer at the Australian Broadcasting Authority. He is also the co-author of 'New Media Worlds'..

Table of Contents

Series Editor's Foreword	p. xiii
Acknowledgements	p. xv
Introduction	p. 1
Studying media convergence	p. 5
Mediatizing convergence and cultural change	p. 6
Industrial convergence	p. 9
Technological convergence	p. 12
Regulatory convergence	p. 14
Industry consolidation, media convergence, democracy	p. 16
Web 2.0 and network convergence	p. 17
The Internet, advertising and search businesses	p. 18
Conclusion	p. 20
Further reading	p. 22
Interpreting Media Convergence	p. 24
Introduction	p. 24
Production, distribution, consumption	p. 26
Convergence and market freedom	p. 27
Co-evolution of old and new media	p. 30
Internetization and mediatization	p. 32
Video and the new 'distribute-it-yourself' ethos	p. 34
After 'Web 2.0'	p. 37
The network society and network intensification/extensification	p. 40
Mobilities	p. 42
Conclusion	p. 45
Further reading	p. 46
Traditional Media Moves Online	p. 47
Introduction	p. 47
Next year's model	p. 48
Shifting advertising practices	p. 52
Acquiring online assets	p. 54
New media deals and 'taking it private'	p. 60
Online news and diversity	p. 65
Conclusion	p. 67
Further reading	p. 68
Media Ownership and the Nation-State	p. 69
Introduction	p. 69
Rationales of pluralism and diversity	p. 70
Public interest discourses and citizenship	p. 73
International developments	p. 79
Nation-states compared	p. 111
Conclusion	p. 115
Further reading	p. 116
Audiences of Neoliberal Imaginaries	p. 118
Introduction	p. 118
Networked individualism	p. 120
Propaganda revisited	p. 125
Multichannelism, 'the long tail', interactivity	p. 128
Voices in neoliberal media markets	p. 129
User content and 'audiencing'	p. 131
Conclusion	p. 132
Further reading	p. 133
Living at the Network Edge	p. 134
Introduction	p. 134
Accounting for broadband	p. 137
Rethinking USOs for broadband networks	p. 138
Broadband convergence	p. 147
Net neutrality	p. 151
Digital delays	p. 153
Conclusion	p. 156
Further reading	p. 156
Conclusion	p. 158
Information infrastructures, diversity, scale	p. 161
New welfarist models of media communications policy	p. 165
Informationalism and democracy	p. 167
The view from here	p. 169
Further reading	p. 171
Glossary of Key Terms	p. 172
References	p. 178
Index	p. 193
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