Media and Cultural Studies: Keyworks

by Durham, Meenakshi Gigi; Kellner, Douglas

• ISBN13: 9780631220961
• ISBN10: 0631220968
• Format: Paperback
• Copyright: 2000-12-01
• Publisher: John Wiley & Sons Inc

Summary

Media and Cultural Studies: KeyWorks is a comprehensive anthology of the most significant and frequently cited theoretical readings pertaining to critical approaches to media culture and communications. Spanning the gamut from the writings of Antonio Gramsci and the Frankfurt School to recent essays on identity, race, gender, and the postmodern turn, this book offers a range of core texts that have never before been collected into a single volume. The burgeoning popularity of media and cultural studies in a variety of academic disciplines makes this book an indispensable scholarly and pedagogical tool, particularly because of the in-depth analytical overview of critical media studies provided in the editors' introduction, as well as the annotations for each section of the book. The scope and depth of the volume fill a longstanding gap in the literature in this area; the book will find a permanent place on the bookshelves of scholars in this field, as well as being required reading for students in cultural studies, media studies, sociology, and related disciplines. Includes an analytical overview that provides a scholarly orientation to the theoretical developments charted in this book. Compiles a comprehensive set of core texts, many of which are out of print or difficult to access. Tracks historic phases in theory, including postmodernism and new media and represents classic Western texts from the likes of Gramsci and Barthes as well as non-Western texts from scholars such as Garcia-Canclini and Mohanty.

Table of Contents

Adventures in Media and Cultural Studies: Introducing the KeyWorks	1	(30)
Douglas M. Kellner
Meenakshi Gigi Durham
Part I Culture, Ideology, and Hegemony	31	(78)
Introduction to Part I	33	(6)
The Ruling Class and the Ruling Ideas	39	(4)
Karl Marx
Friedrich Engels
(i)History of the Subaltern Classes; (ii) The Concept of ``Ideology''; (iii) Cultural Themes: Ideological Material	43	(5)
Antonio Gramsci
The Work of Art in the Age of Mechanical Reproduction	48	(23)
Walter Benjamin
The Culture Industry: Enlightenment as Mass Deception	71	(31)
Max Horkheimer
Theodor W. Adorno
The Public Sphere: An Encyclopedia Article	102	(7)
Jurgen Habermas
Part II Social Life and Cultural Studies	109	(108)
Introduction to Part II	111	(10)
(i) Operation Margarine; (ii) Myth Today	121	(8)
Roland Barthes
The Medium is the Message	129	(10)
Marshall McLuhan
The Commodity as Spectacle	139	(5)
Guy Debord
Introduction: Instructions on How to Become a General in The Disneyland Club	144	(8)
Ariel Dorfman
Armand Mattelart
Base and Superstructure in Marxist Cultural Theory	152	(14)
Raymond Williams
Encoding/Decoding	166	(11)
Stuart Hall
On the Politics of Empirical Audience Research	177	(21)
Ien Ang
(i) From Culture to Hegemony; (ii) Subculture: The Unnatural Break	198	(19)
Dick Hebdige
Part III Political Economy	217	(168)
Introduction to Part III	219	(6)
Contribution to a Political Economy of Mass-Communication	225	(28)
Nicholas Garnham
On the Audience Commodity and its Work	253	(27)
Dallas W. Symthe
A Propaganda Model	280	(38)
Edward Herman
Noam Chomsky
Not Yet the Post-Imperialist Era	318	(16)
Herbert I. Schiller
Unwrapping Use Value	334	(17)
Susan Willis
The Processes: From Nationalisms to Transnationals	351	(34)
Jesus Martin-Barbero
Part IV The Politics of Representation	385	(126)
Introduction to Part IV	387	(6)
Visual Pleasure and Narrative Cinema	393	(12)
Laura Mulvey
Out of the Mainstream: Sexual Minorities and the Mass Media	405	(19)
Larry Gross
Eating the Other: Desire and Resistance	424	(15)
bell hooks
The Politics of Representation in Network Television	439	(23)
Herman Gray
Under Western Eyes: Feminist Scholoarship and Colonial Discourses	462	(26)
Chandra Talpade Mohanty
Hybrid Cultures, Oblique Powers	488	(23)
Nestor Garcia Canclini
Part V The Postmodern Turn and New Media	511	(115)
Introduction to Part V	513	(8)
The Precession of Simulacra	521	(29)
Jean Baudrillard
Postmodernism, or the Cultural Logic of Late Capitalism	550	(38)
Fredric Jameson
Prologue from Megalopolis	588	(10)
Celestic Olalguiaga
Feminism, Postmodernism and the `Real Me'	598	(13)
Angela McRobbic
Postmodern Virtualities	611	(15)
Mark Poster
Index	626