rent-now

Rent More, Save More! Use code: ECRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

9781319339715

Media & Culture An Introduction to Mass Communication

by ; ; ;
  • ISBN13:

    9781319339715

  • ISBN10:

    1319339719

  • Edition: 14th
  • Format: Paperback
  • Copyright: 2024-12-13
  • Publisher: Bedford/St. Martin's

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
  • Buyback Icon We Buy This Book Back!
    In-Store Credit: $31.50
    Check/Direct Deposit: $30.00
    PayPal: $30.00
  • Write a Review Icon Write a Review
List Price: $208.91 Save up to $141.42
  • Rent Book $125.35
    Add to Cart Free Shipping Icon Free Shipping

    TERM
    PRICE
    DUE
    USUALLY SHIPS IN 3-5 BUSINESS DAYS
    *This item is part of an exclusive publisher rental program and requires an additional convenience fee. This fee will be reflected in the shopping cart.

How To: Textbook Rental

Looking to rent a book? Rent Media & Culture An Introduction to Mass Communication [ISBN: 9781319339715] for the semester, quarter, and short term or search our site for other textbooks by Campbell, Richard; Martin, Christopher; Fabos, Bettina; Becker, Ron. Renting a textbook can save you up to 90% from the cost of buying.

Summary

Get to the heart of the AI revolution and brush up on your media literacy skills as you explore the media landscape of today, and where it all came from, using the current and relevant research found in Media & Culture.

Table of Contents

1 Media, Culture, and Communication: A Critical Approach

Part 1: Interactive Media
2 The Internet, Social Media, and AI
3 Digital Gaming and the Media Playground

Part 2: Sounds and Images
4 Sound Recording and Popular Music
5 Popular Radio and the Origins of Broadcasting
6 Television: From Broadcasting to Streaming
7 Movies and Visual Storytelling

Part 3: Words and Pictures
8 Newspapers and Magazines: From Print to Digital Brands
9 Books and the Power of Print

Part 4: Strategic Communication
10 Advertising and Commercial Culture
11 Public Relations and Framing the Message

Part 5: Democratic Expression and the Mass Media
12 Media Economics and the Global Marketplace
13 The Culture of Journalism: Values, Ethics, and Democracy
14 Why and How to Do Media Research
15 Legal Controls and Freedom of Expression

Case Study: A Guide to Identifying Fake News

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program