Media & Culture An Introduction to Mass Communication

by Campbell, Richard; Martin, Christopher; Fabos, Bettina; Becker, Ron

• ISBN13: 9781319339715
• ISBN10: 1319339719
• eBook ISBN(s): 9781319560577
• Edition: 14th
• Format: Paperback
• Copyright: 2024-12-13
• Publisher: Bedford/St. Martin's
• More Book Details

Summary

Get to the heart of the AI revolution and brush up on your media literacy skills as you explore the media landscape of today, and where it all came from, using the current and relevant research found in Media & Culture.

Table of Contents

1 Media, Culture, and Communication: A Critical Approach

Part 1: Interactive Media

2 The Internet, Social Media, and AI

3 Digital Gaming and the Media Playground

Part 2: Sounds and Images

4 Sound Recording and Popular Music

5 Popular Radio and the Origins of Broadcasting

6 Television: From Broadcasting to Streaming

7 Movies and Visual Storytelling

Part 3: Words and Pictures

8 Newspapers and Magazines: From Print to Digital Brands

9 Books and the Power of Print

Part 4: Strategic Communication

10 Advertising and Commercial Culture

11 Public Relations and Framing the Message

Part 5: Democratic Expression and the Mass Media

12 Media Economics and the Global Marketplace

13 The Culture of Journalism: Values, Ethics, and Democracy

14 Why and How to Do Media Research

15 Legal Controls and Freedom of Expression

Case Study: A Guide to Identifying Fake News