Gain a tighter grasp on today's digital world as Media Essentials breaks down products and personalities currenlty in the public eye to essential information and ideas about the media.
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Gain a tighter grasp on today's digital world as Media Essentials breaks down products and personalities currenlty in the public eye to essential information and ideas about the media.
MASS MEDIA INDUSTRIES
1 Mass Communication: A Critical Approach
2 Books and the Power of Print
3 Newspapers to Digital Frontiers: Journalism’s Journey
4 Magazines in the Age of Specialization
5 Sound Recording and Popular Music
6 Popular Radio and the Origins of Broadcasting
7 Movies and the Impact of Images
8 Television, Cable, and Specialization in Visual Culture
9 The Internet and New Technologies: The Media Converge
10 Digital Gaming and the Media Playground
MEDIA FRAMING INDUSTRIES
11 Advertising and Commercial Culture
12 Public Relations and Framing the Message
MEDIA EXPRESSIONS
13 Legal Controls and Freedom of Expression
14 Media Economics and the Global Marketplace
15 Social Scientific and Cultural Approaches to Media Research
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.