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9781457693762

Media Essentials A Brief Introduction

by ; ;
  • ISBN13:

    9781457693762

  • ISBN10:

    1457693763

  • Edition: 3rd
  • Format: Paperback
  • Copyright: 2015-11-13
  • Publisher: Bedford/St. Martin's
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Supplemental Materials

What is included with this book?

Summary

Focusing on the most pivotal aspects of mass communication, Media Essentials will help you understand the ever-changing mass media landscape.

Table of Contents

    New videos on LaunchPad that add clips from movies and TV shows to the site's array of interviews, diversifying and the book's impressive video program while providing concrete examples and discussions of the book's core concepts.

      A revised Chapter 3: Newspapers to Digital Frontiers that merges the chapters on newspapers and journalism into one coherent, comprehensive, forward-looking profile of journalism's future and past.

          Updated industry coverage of all the latest developments in the world of mass media, like Amazon's price wars, the boom in fake news, the shifting economics of streaming music and video content, public relations failures on social media, and the rise of the digital conglomerates.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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