Media Ethics: Cases and Moral Reasoning, Ninth Editionchallenges readers to think analytically about ethical situations in mass communication by using original case studies and commentaries about real-life media experiences.This book facilitates and enhances ethical awareness by providing a comprehensive introduction to the theoretical principles of ethical philosophies. Media Ethicsintroduces the Potter Box (which uses four dimensions of moral analysis: definitions, values, principles and loyalties) to provide a framework for exploring the important steps in moral reasoning and analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in this new Ninth Edition include the most recent issues in journalism, broadcasting, advertising, public relations and entertainment.

Clifford G. Christians, University of Illinois
Mark Fackler, Calvin College
Kathy Brittain Richardson, Berry College
Peggy J. Kreshel, University of Georgia
Robert H. Woods

Ethical Foundations and Perspectives

part 1 News

Chapter 1 Institutional Pressures

1. Fox News

2. Access to the Internet

3. Bankruptcy at the Philadelphia Inquirer

4. The Wichita Experiment

Chapter 2 Truthtelling

5. Obesity Epidemic

6. Al Jazeera

7. The Unabomber’s Manifesto

8. Muhammad Cartoon Controversy

Chapter 3 Reporters and Sources

19. WikiLeaks Website

10. Stolen Voice Mail

11. Covering the Middle East

12. Risky Foods

13. Watergate and Grand Jury Information

Chapter 4 Social Justice

14. Crisis in Darfur

15. “A Hidden America: Children of the Mountains”

16. Sexism and World Cup Soccer

17. Ten Weeks at Wounded Knee

Chapter 5 Invasion of Privacy

18. Facebook and Social Media Networks

19. The Controversial PATRIOT Act

20. Bloggers’ Code of Ethics

21. A Prostitute on Page 12

22. Dead Body Photo 118

The Heart of the Matter in News Ethics

part 2 Persuasion in Advertising

Chapter 6 The Commercialization of Everyday Life

23. Is That an Ad? Are You Sure?

24. Prescription Drugs as Consumer Products

25. Shopping to Save the World

26. Consumer-Generated Content: An Ethical Dilemma?

Chapter 7 Advertising in an Image-Based Culture

27. Making the Same Different: Branding

28. Stereotyping Attitude

29. Everyone Knows Her: the Unattainable Ideal

30. But She’s Only 4! The Hypersexualization of Young Girls

31. Real Beauty: Responsible Images?

32. Animal Rights: Responsible Images?

Chapter 8 The Media Are Commercial

33. Marketing U.S. Latinidad

34. Media Gatekeepers: “Sorry, no admittance”

35. Shocking: The Case for Due Diligence

36. Front Page for Sale: Advertising and Editorial Content

37. “How Did You Know”?: The Ethics of Behavioral Targeting

Chapter 9 Advertising’s Professional Culture

38. “…perhaps an absence of an ethics code”?

39. Ethical Vision: What Does It Mean to Serve a Client Well?

40. Kids Are Getting Older Younger: Advertising to Children

41. A Woman’s Place is…?

42. A Diverse Advertising Workplace: An Oxymoron?

The Heart of the Matter in Advertising Ethics

part 3 Persuasion and Public Relations

Chapter 10 Public Communication

43. What Happened to Mr. Ethics?

44. Publicity and Justice

45. Friends of the Candidate

46. A Campaign Pioneer?

Chapter 11 Telling the Truth in Organizational Settings

47. Private Issues, Public Apologies

48. Wal-Marting Across the Internet

49. Who’s the Boss?

50. “This News Story Is Brought to You By . . .”

51. Posting #Truth @Twitter

Chapter 12 Conflicting Loyalties

52. New Clients

53. Indictments Indicate Corrupt Lobbying

54. Accelerated Recalls?

55. Tragedy at the Mine

56. Thank You for Smoking

Chapter 13 The Demands of Social Responsibility

57. One for One: Helping Consumers Become Heroes

58. Celebrities Promote “Hope for Haiti Now”

59. Pepsi Challenged by Rumors

60. Swept Away in the Storm

The Heart of the Matter in Public Relations Ethics

part 4 Entertainment

Chapter 14 Violence

61. Hear It, Feel It, Do It

62. Violence-Centered

63. Comics for Big Kids

64. They Play to Kill

Chapter 15 Profits, Wealth, and Public Trust

65. Copyright Wars

66. Deep Trouble for Harry

67. Super Strip

68. Superman Walks Again

69. Duct Tape for Television

Chapter 16 Media Scope and Depth

70. Reel History

71. They Call It Paradise

72. Tragedy Lite

73. South Park’s 200th

74. Video Game Rage

Chapter 17 Censorship

75. The Voice of America

76. Fencing the Net

77. Frontal Assault

78. Rescue Us

The Heart of the Matter in Entertainment Ethics

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