Media Ethics: Issues and Cases

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  • Edition: 8th
  • Format: Paperback
  • Copyright: 2013-03-08
  • Publisher: McGraw-Hill Education

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Supplemental Materials

What is included with this book?


Media Ethics is a diverse, classroom tested compilation of 60 diverse cases that will help students prepare for the ethical situations they will confront in their media careers. Ninety percent of the cases are based on actual events, and authors from many institutions and media outlets contributed both real-life and hypothetical cases. There is a strong focus on ethical theory and practice throughout the book, which works well as both a main text in a media ethics course, and in an "across the curriculum" approach in other media courses.

Table of Contents





Chapter 1: An Introduction to Ethical Decision Making

Essay: Cases and Moral Systems

Case 1-A How to Read a Case Study

Chapter 2: Information Ethics: A Profession Seeks the Truth

Chapter 2 Cases:

Case 2-A: News and the Transparency Standard, Lee Wilkins

Case 2-B: Can I Quote Me on That?, Chad Painter

Case 2-C: NPR, the New York Times and Working Conditions in China, Lee Wilkins

Case 2-D: When is Objective Reporting Irresponsible Reporting?, Theodore Glasser

Case 2-E: Is Cooperation a Cop-Out?, Mike Grundmann and Roger Soenksen

Case 2-F, Murdoch’s Mess, Lee Wilkins

Chapter 3: Strategic Communication: Does Client Advocate Mean Consumer Adversary?

Chapter 3 Cases:

Case 3-A: A Charity Drops the Ball, Philip Patterson

Case 3-B: YELP!!! Customer Empowerment or Small Business Extortion?, Lee Wilkins

Case 3-C: Oregon Stops an Ad Campaign, Lee Wilkins

Case 3-D: Sponsorships, Sin and PR: What Are the Boundaries?, Lauren Bacon Brengarth

Case 3-E: Corporate Responsibility: Just Sales or Doing Well by Doing Good?, Christine Lesicko

Case 3-F: Was That an Apple Computer I Saw? Product Placement in the U.S. and Abroad, Philip Patterson

Case 3-G: In the Eye of the Beholder: Dove’s Campaign for Real Beauty, Brandi Herman-Rose

Chapter 4: Loyalty: Choosing Between Competing Allegiances

Chapter 4 Cases:

Case 4-A: Whose Facebook Page is It Anyway?, Amy Simons

Case 4-B: What Would Socrates Have Done? The Disappearance of Hillary Clinton, Lee Wilkins

Case 4-C: Twitter Ethics for Journalists: Can You Scoop Yourself?, Charlotte Bellis

Case 4-D: Where Everybody Knows Your Name: Reporting and Relationships in a Small Market, Ginny Whitehouse

Case 4-E: A Question of Role: Is a Documentary Filmmaker a Friend, a Journalist or an Entertainer?, Nancy Mitchell

Case 4-F: Conflicted Interests, Contested Terrain: The New York Times Code of Ethics, Bonnie Brennen

Case 4-G: Quit, Blow the Whistle or Go With the Flow?, Robert Wakefield

Chapter 5: Privacy: Looking for Solitude in the Global Village

Chapter 5 Cases:

Case 5-A: Anderson Cooper’s Not so Private Life, Lee Wilkins

Case 5-B: Facebook: Should You Opt In or Out?, Lee Wilkins

Case 5-C: Politics and Money: What’s Private and What’s Not, Lee Wilkins

Case 5-D: Children and Framing: The Use of Children’s Images in an Anti-Same-Sex Marriage Ad, Yang Liu

Chapter 6: Mass Media in a Democratic Society: Keeping a Promise

Chapter 6 Cases:

Case 6-A: The Truth About the Facts:, Lee Wilkins

Case 6-B: Wikileaks…, Lee Wilkins

Case 6-C: Control Room: Do Culture and History Matter in Reporting the News?, Lee Wilkins

Case 6-D: Victims and the Press, Robert Logan

Case 6-E: For God and Country: The Media and National Security, Jeremy Littau and Mark Slagle

Case 6-F: Channel One: Commercialism in Schools, Philip Patterson

Case 6-G: Mayor Jim West’s Computer, Ginny Whitehouse

Chapter 7: Media Economics: The Deadline Meets the Bottom Line

Chapter 7 Cases:

Case 7-A: Who Needs Advertising, Lee Wilkins

Case 7-B: Netflix: Not So Fast . . . A Response to Ongoing Furor, Lee Wilkins

Case 7-C: Outsourcing the News, Lee Wilkins

Case 7-D: Transparency in Fundraising: The Corporation for Public Broadcasting Standard, Lee Wilkins

Case 7-E: Crossing the Line? The L.A. Times and the Staples Affair, Philip Patterson

Case 7-F: Profit Versus News: The Case of the L.A. Times and the Tribune Company, Lee Wilkins

Chapter 8: Picture This: The Ethics of Photo and Video Journalism

Chapter 8 Cases:

Case 8-A: The Case of the Well-Documented Suicide., Philip Patterson

Case 8-B: What Do I Do Next?, Lee Wilkins

Case 8-C: Problem Photos and Public Outcry, Jon Roosenraad

Case 8-D: Manipulating Photos: Is it Ever Justified?, Lee Wilkins

Case 8-E: “Above the Fold”: Balancing Newsworthy Photos with Community Standards, Jim Godbold and Janelle Hartman

Case 8-F: Horror in Soweto, Sue O’Brien

*Case 8-G: Death in Print: Publication of Hurricane Katrina Photographs, Abigail M. Pheiffer

Case 8-H: Picturing Our Fallen Heroes, Kate West

Case 8-I: Digital Manipulation as Deceit? A Case Study of a Redbook Magazine Cover, Elizabeth Hendrickson

Chapter 9: New Media: Continuing Questions and New Roles

Chapter 9 Cases:

Case 9-A: News Now, Facts Later, Lee Wilkins

Case 9-B: What’s Yours is Mine: The Ethics of News Aggregation, Chad Painter

Case 9-C: The Information Sleazeway: Robust Comment Meets the Data Robots, Fred Vultee

Case 9-D: Death Underneath the Media Radar: The Anuak Genocide in Ethiopia, Doug McGill

Case 9-E: Born Just Right, Lee Wilkins

Case 9-F: Sending the Wrong Information About Doing the Right Thing, Naomi Weisbrook

Case 9-G: Looking for Truth Behind the Wal-Mart Blogs, Philip Patterson

Chapter 10: The Ethical Dimensions of Art and Entertainment

Chapter 10 Cases:

Case 10-A: Searching for Sugarman: Rediscovered Art, Lee Wilkins

Case 10-B: Bob Costas and Jerry Sandusky: Is Sports Entertainment or Journalism?, Lee Wilkins

Case 10-C: Hardly Art, Mito Habe-Evans

Case 10-D: “Schindler’s List”: The Role of Memory, Lee Wilkins

Case 10-E: Hate Radio: The Outer Limits of Tasteful Broadcasting, Brian Simmons

Case 10-F: Tom Cruise, Katie Holmes and Suri Cruise: Do Celebrities Have Privacy?, Lee Wilkins

Case 10-G: Blogged Down by Lies: The Fall of a Young Talent, Philip Patterson

Chapter 11: Becoming a Moral Adult



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