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9780203872949

Media Globalization and the Discovery Channel Networks

by
  • ISBN13:

    9780203872949

  • ISBN10:

    0203872940

  • Copyright: 2009-07-09
  • Publisher: Taylor & Francis

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Supplemental Materials

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Summary

Offering a thorough and accessible account of the global expansion of Discovery and its relationship with media globalization, Mjos explores the way in which the processes of media globalization unfold and develop, and traces some of the possible consequences.

Table of Contents

Introduction: Global Media Phenomena
Discovery and a Globalizing 'Televisual Culture'
The Rise of Discovery: Politics, Economics and Technology
Going Global: The Branding of Discovery
Discovery and the Globalization of Programming
Global/Regional/Local: Discovery's Programme Strategy in Europe
Global Programming and Universal Interest
Negotiating the Global and the Local: A Threefold Theoretical Paradigm
Discovery, the Global Public Sphere and Infotainment
Discovery and Media Globalization: A Double Relationship
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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