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9780415992466

Media Globalization and the Discovery Channel Networks

by ;
  • ISBN13:

    9780415992466

  • ISBN10:

    041599246X

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2009-07-27
  • Publisher: Routledge

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Supplemental Materials

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Summary

This book is about the relationship between media and globalization, explored through the unique study of the global expansion of Discovery Communications, spearheaded by the Discovery Channel, one of the world#xE2;#xAC;"s largest providers of factual television programming and media content. The book argues that the study of Discovery's relationship with globalization provides both a specific and a more general practical and theoretical understanding of how the processes of increased linking and interweaving of media and communications unfold and develop, as well as some of the consequences of this.

Table of Contents

Introduction: Global media phenomena
Discovery and a globalizing G++televisual cultureG++
The Rise of Discovery: Politics, Economics and Technology
Going Global: The branding of Discovery
Discovery and the Globalization of Programming
Global/Regional/Local: DiscoveryG++s Programme Strategy in Europe
Global Programming and Universal Interest
Negotiating the global and the local: A Threefold Theoretical Paradigm
Discovery, the Global Public Sphere and Infotainment
Discovery and Media Globalization: A double relationship
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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