Media Institutions and Audiences Key Concepts in Media Studies

by Lacey, Nick

• ISBN13: 9780333658697
• ISBN10: 0333658698
• Format: Hardcover
• Copyright: 2002-06-29
• Publisher: Red Globe Pr

Summary

Media Institutions and Audiences completes Nick Lacey's trilogy of self-standing texts that give an in-depth introduction to the key concepts of Media Studies at an advanced and university level. The book delivers a range of theories and contemporary case studies in its coverage of media business and the influence of regulation and censorship. The issues surrounding the growing commodification of media texts, and the increasing influence of marketing and public relations, are considered. The major approaches to understanding audiences are also investigated.

Author Biography

Nick Lacey is Head of Media Studies at Benton Park School in West Yorkshire.

Table of Contents

Acknowledgements	x
Series Preface	xi
Introduction	1	(5)
The Media Business	6	(29)
Introduction	6	(1)
Hollywood: a business history	7	(3)
Contemporary Hollywood: the high concept	10	(6)
Synergy	16	(3)
Viacom	19	(2)
Broadcasting	21	(2)
The press	23	(6)
News Corporation	29	(2)
Convergence and the Internet	31	(2)
Conclusion	33	(2)
Regulation and Censorship	35	(30)
Introduction	35	(1)
British legal regulations	36	(4)
Self-regulation - Press Complaints Commission	40	(1)
Freedom of information	41	(1)
British broadcasting regulation	42	(2)
Public service broadcasting	44	(9)
Classification or censorship?	53	(7)
Pressure groups	60	(2)
Institutional practices	62	(1)
Conclusion	63	(2)
Media Texts as Commodities	65	(27)
Introduction	65	(1)
Films	66	(4)
Stars, celebrities and personalities	70	(3)
The effect of advertising on newspapers	73	(5)
Commercial broadcasting	78	(1)
Media imperialism	79	(7)
Music as commodity - MTV	86	(2)
News and the developing world	88	(2)
Eurocentrism	90	(1)
Conclusion	91	(1)
Marketing and Public Relations	92	(28)
Introduction	92	(1)
Marketing mix	92	(7)
Advertising	99	(1)
Branding	100	(9)
Public relations (PR)	109	(3)
Vortex of publicity	112	(5)
The Net future?	117	(2)
Conclusion	119	(1)
The Independent and the Alternative	120	(24)
Introduction	120	(1)
Definitions of `independence' and `alternative'	120	(2)
Independent film	122	(5)
Crossing over: the commodification of the oppositional	127	(7)
Music, mediation and industry	134	(8)
Access programmes	142	(1)
Conclusion	143	(1)
Approaches to Audiences	144	(36)
Introduction	144	(1)
The `effects' debate (the hypodermic model)	145	(11)
The `uses and gratifications' theory	156	(15)
Encoding/decoding	171	(2)
Ethnography	173	(6)
Conclusion	179	(1)
Defining and Persuading Audiences	180	(26)
Introduction	180	(1)
Audience classification	181	(7)
Persuasion	188	(7)
Audiences and scheduling	195	(5)
Modes of address	200	(1)
Sub-cultural groups	201	(4)
Conclusion	205	(1)
Audience as Citizens	206	(17)
Introduction	206	(1)
Information and knowledge	207	(10)
Representation and access	217	(4)
Conclusion	221	(2)
Bibliography	223	(8)
Index	231