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9781403990464

Media, Institutions and Audiences

by
  • ISBN13:

    9781403990464

  • ISBN10:

    1403990468

  • Format: Nonspecific Binding
  • Copyright: 2017-03-14
  • Publisher: Macmillan International Higher Education
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List Price: $59.97
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Summary

"Media Institutions and Audiences" completes Nick Lacey's trilogy of self-standing texts that give an in-depth introduction to the key concepts of Media Studies at an advanced and university level. The book delivers a range of theories and contemporary case studies in its coverage of media business and the influence of regulation and censorship. The issues surrounding the growing commodification of media texts, and the increasing influence of marketing and public relations, are considered. The major approaches to understanding audiences are also investigated.

Table of Contents

The Media Business
Regulation and Censorship
Media Texts as Commodities
Marketing and Public Relations
The Independent and the Alternative
Approaches to Audiences
Defining and Persuading Audiences
Audiences as Citizens
Table of Contents provided by Publisher. All Rights Reserved.

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