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About This Book
Media Literacy: 10th Edition
ISBN: 9781071814451
Media Literacy: 10th Edition is a comprehensive textbook designed to help students navigate the complex world of media. Written by renowned author W. James Potter, this book is a go-to resource for students and educators alike, offering a detailed exploration of media literacy principles.
Who Uses It?
Primarily, this book is used by students and instructors in media literacy courses at the college and university levels. It's also a valuable resource for anyone interested in understanding the profound influence of media on how we perceive the world, including professionals looking to refresh their knowledge or expand their understanding of media dynamics.
History and Editions
The 10th edition of Media Literacy has been updated to address user feedback, incorporating the latest research and discussions on media influence. This edition includes balanced, in-depth coverage of media industries and media economics, supporting critical understanding of media influence. The book's distinctive audience-centered approach keeps the focus on the everyday experiences of students, ensuring that they progressively build on their developing media literacy as they move through the book.
Author and Other Works
W. James Potter is the author of Media Literacy. Potter is known for his expertise in media studies and his ability to explain complex concepts clearly and simply. He has written several other books on media literacy and communication, making him a leading figure in the field.
Key Features
- Distinctive Audience-Centered Approach: The book focuses on the everyday experiences of students, making it relatable and engaging.
- Progressive Media Literacy Skills: Media literacy skills build from one chapter to the next, ensuring students progressively develop their skills.
- Balanced Coverage: The book provides balanced, in-depth coverage of media industries and media economics, supporting critical understanding of media influence.
- Compare and Contrast Boxes: These boxes show students the similarities and differences between various aspects in media, such as factual information and social information, and attitude effects and belief effects.
- Chapter-Ending Exercises: These exercises help students apply chapter material to everyday life, engaging them in a step-by-step process to increase their level of media literacy.
- Summaries and Further Reading: The book includes summaries of the most important chapter content for students to take away, as well as further reading sections with brief descriptors for further exploration.
Detailed Information
ISBNs and Formats
- Hardcover: ISBN-13: 9781071814451
- eTextbook: Not explicitly listed, but available through various online retailers
- Rental Options: Various rental durations available from different retailers
Publication Details
- Publisher: SAGE Publications
- Publication Date: 2021
- Number of Pages: 528
- Language: English
- Item Weight: Not specified
- Dimensions: Not specified
Other Editions and Formats
While there are no additional editions listed with different ISBNs, the book is available in various formats through different retailers. For example:
- 10th Edition: This is the specific edition we are discussing.
- Related ISBNs: Not explicitly listed, but it is available in various formats through different retailers.
Additional Resources
For more information on renting or purchasing this book, you can visit eCampus.com or other educational resource websites. This book is a valuable addition to any media literacy course, providing students with the tools they need to critically evaluate and understand the media they consume.
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This information should provide a comprehensive overview of the book, making it easier for students and parents to understand its purpose, usage, and availability.
