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9781412958752

Media Literacy

by
  • ISBN13:

    9781412958752

  • ISBN10:

    141295875X

  • Edition: 4th
  • Format: Paperback
  • Copyright: 2008-01-03
  • Publisher: Sage Pubns
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List Price: $67.95

Summary

"Media Literacy is a captivating, engaging, reader-friendly textbook essential for introductory Media Studies courses in communication, sociology, film studies, and English." -SirReadaLot.org In this media-saturated world, it is critical to approach media influences using critical thought and active participation. Media Literacy, Fourth Edition uses an engaging and conversational style to help students gain the skills needed to navigate the rocky terrain of mass messages ' which are designed to inform them, to entertain them, and to sell them. This captivating book offers a plan of action for gaining a clearer perspective on the borders between the real world and the simulated media world, helping readers become responsible media consumers.

Table of Contents

Introduction
Living in the Message-Saturated World
Media Literacy Approach
Audiences
Individual's Perspective
Industry Perspective on Audience
Children as a Special Audience
Effects
Proactive Perspective on Media Effects
Broadening Our Perspective on Media Effects
Industry
Development of Mass Media Industries
The Economic Game
The Current Picture
Content
Mass Media Content and Reality
News
Entertainment
Advertising
Mass Media Interactive Games
Confronting the Issues
Who Owns and Controls the Media?
Privacy
Piracy
Violence
Sports
The Springboard
Personal Strategy for Increasing Media Literacy
Helping Others Increase Media Literacy
Mass Media Effects
Profiles of Mass Media Industries
Contacts
Table of Contents provided by Publisher. All Rights Reserved.

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