Media Management in the Age of Giants

by Herrick, Dennis F.

• ISBN13: 9780826351630
• ISBN10: 0826351638
• eBook ISBN(s): 9780826351647
• Edition: 2nd
• Format: Paperback
• Copyright: 2012-08-15
• Publisher: Univ of New Mexico Pr
• More Book Details

Summary

The emergence of giant media corporations has created a new era in mass communications. The world of media giants-with a focus on the bottom line-makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age? Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.

Author Biography

Dennis F. Herrick has extensive media experience including ten years as a daily newspaper reporter, eight years as a congressional chief of staff, and twelve years as owner and publisher of a group of weekly newspapers. He taught at the University of Iowa and is an emeritus member of the journalism faculty at the University of New Mexico.