The Media of Mass Communication

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  • Edition: 8th
  • Format: Paperback
  • Copyright: 2009-01-01
  • Publisher: Allyn & Bacon
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This up-to-date, reader-friendly presentation of the mass media uses the media to teach the media and explore its excitement, complexity, and impact on our lives.Widely praised for his ability to make learning interesting, Vivianrs"s story-telling style excites readers as they explore the ever-changing subject of mass communication and become media-literate consumers of the mass media. This edition retains the emphasis on the challenges of today's media while building on its extensive coverage of media history, effects, technology, and culture. The three part-organization-the media, media messages, and media issues-provides a framework for students to understand the big picture behind todayrs"s media issues.

Table of Contents

The Mass Media
Mass Media Literacy
Importance of Mass Media Culture and Values
Primary Mass Media Technology
Melds MSM and New Media Mass
Media Models Economics of Mass Media
Media Conglomeration
BOXES Media Databank: Media Usage
Media People
Media People
Media Timeline: Media Technology
Media Databank: Media Costs
Media People
Media Databank: Biggest U.S. Media Companies
Media People
Books Vignette
Influence of Books
Book Industry
Book Products
Transformational Formats
Book Authors
Book Issues and Trends Online Libraries
Evaluating Books
BOXES Media Timeline: Development of Books
Media People
Media People
Media People
Media People
Media Databank: Book Publishers
Media Databank: Bookstore Chains
Media Technology: Espresso Book Machine
Case Study: Authors as Franchise
Importance of Newspapers
Newspaper Products
Newspaper Chain
Ownership National Dailies New YorkTimes
Hometown Newspapers
Future for Dailies Weekly Newspapers
Alternative and Minority Newspapers
Evaluating Newspapers
BOXES Media Databank: Largest U.S. Newspapers
Media Databank: Newspaper Chains
Media Databank: Newsroom Salaries
Media Databank: Best U.S. Newspapers
Media Timeline
Media People
Media Technology: Newspaper Production
Influence of Magazines
Magazines as Media Innovators
Consumer Magazines
Non-Newsrack Magazines Magazine
Demassification Evaluating Magazines
BOXES Media Timeline: Magazines Media
Databank: Magazine Circulation
Media People
Media People
Table of Contents provided by Publisher. All Rights Reserved.

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