Media Now Understanding Media, Culture, and Technology (with CD-ROM and InfoTrac)

by Straubhaar, Joseph; LaRose, Robert

• ISBN13: 9780534620196
• ISBN10: 0534620191
• Edition: 4th
• Format: Paperback
• Copyright: 2003-06-13
• Publisher: Wadsworth Publishing

Summary

Do your students understand how they are affected by the media they use? Do they understand how technology works, develops and changes over time. MEDIA NOW is the first mass communication text to encourage students to think critically about the media and its effects on culture and also provide them with a thorough understanding of how the media technologies develop, operate, converge and affect our greater society. Unlike other introductory mass communication books, MEDIA NOW prepares students for their careers in the expanded field of telecommunications, interactive media, and traditional media industries, by providing them with a book that will not only excite them but teach them the foundational theories, concepts and technical knowledge to help them thrive. MEDIA NOW: UNDERSTANDING MEDIA, CULTURE AND TECHNOLOGY is that book!

Table of Contents

Preface

Introduction: Media and the Information Age

Changing Media Environment

Media The ory. THE MEDIA

Books and Magazines

Newspapers

Radio and Recorded Music

Film and Video

Television and Cable

Computer Media and the Internet

Communications Infrastructure

Public Relations

Advertising. MEDIA ISSUES

Media Impacts

Media Policy and Law

Media Ethics

Globalization of Communication Media

Table of Contents provided by Publisher. All Rights Reserved.