Media Programming Strategies and Practices

by Eastman, Susan Tyler; Ferguson, Douglas A.

• ISBN13: 9780534636890
• ISBN10: 0534636896
• Edition: 7th
• Format: Paperback
• Copyright: 2005-04-26
• Publisher: Wadsworth Publishing

Summary

Preface. Part One: PROGRAMMING RESOURCES AND CONSTRAINTS. 1. A Framework for Programming Strategies. 2. Program and Audience Research. 3. Domestic and International Syndication. Part Two: BROADCAST TELEVISION STRATEGIES. 4. Prime-Time Network Entertainment Programming. 5. Nonprime-Time Network Television Programming. 6. Television Station Programming Strategies. 7. Public Television Programming. Part Three: CABLE, SATELLITE, AND ONLINE STRATEGIES. 8. Cable System and Satellite Programming. 9. Basic and Premium Subscription Programming. 10. Online Video and Audio Programming. Part Four: RADIO PROGRAMMING. 11. Music Radio Programming. 12. Information Radio Programming. Abbreviations and Acronyms. Glossary. Annotated Bibliography. Media Sites on the World Wide Web. About the Contributing Authors. Index to Program Titles. General Index.

Table of Contents

Preface	xi
Part One Programming Resources and Constraints
A Framework for Programming Strategies	1	(35)
Douglas A. Ferguson
Susan Tyler Eastman
What Is Programming?	2	(5)
The Lure of Lore	7	(1)
Structural Considerations	8	(3)
The Elements of Programming	11	(7)
A Model of Programming	18	(4)
External Influences on Programmers	22	(12)
What Lies Ahead	34	(1)
Sources	35	(1)
Notes	35	(1)
Program and Audience Research	36	(44)
Douglas A. Ferguson
Timothy P. Meyer
Susan Tyler Eastman
Decision-Making Information for Programmers	37	(2)
Program Testing	39	(2)
Qualitative Audience Research	41	(3)
Ratings Services	44	(5)
Ratings Terminology and Measurement Computations	49	(6)
Television Market Reports and Other Programming Aids	55	(7)
Radio Reports	62	(3)
Cable Ratings	65	(2)
Online Research Services	67	(4)
Ratings Limitations	71	(6)
Future Challenges	77	(1)
Sources	78	(1)
Notes	79	(1)
Domestic and International Syndication	80	(41)
John von Soosten
The Syndication Chain	81	(7)
Program Acquisition	88	(6)
Ratings Consultation	94	(8)
The Decision Process	102	(4)
Calculating Revenue Potential	106	(4)
Payment	110	(3)
Cable and Syndication	113	(1)
The International Marketplace	114	(4)
What Lies Ahead for Syndication	118	(1)
Sources	119	(1)
Notes	119	(2)
Part Two Broadcast Television Strategies
Prime-Time Network Entertainment Programming	121	(38)
William J. Adams
Susan Tyler Eastman
Vertical Integration	123	(4)
Audience Targeting	127	(6)
Prime-Time Ratings	133	(4)
Prime-Time Scheduling Practices	137	(3)
Program Renewal	140	(4)
New Program Selection	144	(6)
Promotion's Role	150	(1)
Changing Format Emphases	151	(4)
Network Decision Making	155	(2)
The Risks and Rewards Ahead	157	(1)
Sources	158	(1)
Notes	158	(1)
Nonprime-Time Network Television Programming	159	(27)
James R. Walker
Robert V. Bellamy, Jr.
Nonprime-Time Dayparts	160	(2)
Scheduling Strategies	162	(2)
Sports	164	(3)
Daytime Soap Operas and Game Shows	167	(3)
Weekday News and Information	170	(5)
Weekend News and Information	175	(1)
Children's Programming	176	(4)
Talk Shows	180	(2)
Late-Night Weekend Entertainment	182	(1)
The Effects of Consolidation	183	(1)
Sources	184	(1)
Notes	184	(2)
Television Station Programming Strategies	186	(30)
Robert B. Affe
Sources of Television Programs	187	(1)
Network Programming for Affiliates	188	(4)
News and Local Programming	192	(3)
Syndicated Programming	195	(4)
Station Dayparts	199	(11)
Station Promotion	210	(2)
What Lies Ahead for Stations	212	(2)
Sources	214	(1)
Notes	215	(1)
Public Television Programming	216	(26)
John W. Fuller
Douglas A. Ferguson
Program Philosophy	218	(1)
The Network Model	218	(5)
PBS Responsibilities	223	(1)
Types of Station Licensees	224	(3)
Program Production	227	(3)
Syndicated and Local Programming	230	(3)
Scheduling Strategies	233	(3)
National Promotion	236	(1)
Audience Ratings	236	(4)
Developments Ahead	240	(1)
Sources	241	(1)
Notes	241	(1)
Part Three Cable, Satellite, and Online Strategies
Cable System and Satellite Programming	242	(35)
Susan Tyler Eastman
Michael O. Wirth
The Multichannel Distributors	243	(4)
Selection Strategies	247	(1)
Technical Parameters	248	(5)
Legal Requirements	253	(4)
Economic Considerations	257	(4)
Marketing Factors	261	(2)
Scheduling Strategies	263	(2)
Evaluation Strategies	265	(1)
Promotion Strategies	266	(1)
Local Origination on Cable	267	(5)
Community Access on Cable	272	(1)
What Lies Ahead	273	(2)
Sources	275	(1)
Notes	276	(1)
Basic and Premium Subscription Programming	277	(34)
Douglas A. Ferguson
Susan Tyler Eastman
The Nonbroadcast World	279	(6)
Selection Strategies	285	(7)
Scheduling Strategies	292	(4)
Evaluation	296	(3)
The Channels	299	(5)
Subscription Network Promotion	304	(2)
Audio Services	306	(1)
Directions for the Future	307	(2)
Sources	309	(1)
Notes	310	(1)
Online Video and Audio Programming	311	(22)
Douglas A. Ferguson
The Online World	313	(1)
A Conceptual Framework	314	(4)
The Content Providers	318	(2)
Strategic Considerations	320	(2)
Specific Approaches	322	(2)
Online Measurement	324	(2)
Impact on Mainstream Media	326	(4)
What Lies Ahead	330	(1)
Sources	331	(2)
Notes	333	(1)
Part Four Radio Programming
Music Radio Programming	333	(44)
Gregory D. Newton
Choosing a Format	337	(9)
Step-by-Step Selection Process	346	(3)
Implementation	349	(3)
The Music	352	(6)
Marketing and Promotion	358	(5)
News and Other Nonentertainment Programming	363	(1)
Air Personalities, Dayparting, and Voice Tracking	364	(4)
Network and Syndicated Programming	368	(5)
Radio and the Internet	373	(1)
What's Coming for Radio?	374	(2)
Sources	376	(1)
Notes	376	(1)
Information Radio Programming	377	(29)
Robert F. Potter
Information versus Entertainment Radio	378	(5)
The Rise of Information Radio	383	(4)
Information Programming Formats	387	(2)
All-News Formats	389	(2)
Talk Formats	391	(6)
The Content Infrastructure	397	(1)
On-Air Talk Techniques	398	(2)
Information Formats on Public Radio	400	(4)
What Lies Ahead	404	(1)
Sources	405	(1)
Notes	405	(1)
Abbreviations and Acronyms	406	(3)
Glossary	409	(26)
Annotated Bibliography	435	(7)
Internet Media Sites	442	(2)
About the Contributing Authors	444	(4)
Index to Program Titles	448	(6)
General Index	454