rent-now

Rent More, Save More! Use code: ECRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

9780230279209

Media Psychology

by
  • ISBN13:

    9780230279209

  • ISBN10:

    0230279201

  • Format: Paperback
  • Copyright: 2011-12-15
  • Publisher: Palgrave Macmillan
  • Purchase Benefits
  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $53.99 Save up to $11.91
  • Digital
    $42.08*
    Add to Cart

    DURATION
    PRICE
    *To support the delivery of the digital material to you, a digital delivery fee of $3.99 will be charged on each digital item.

Summary

This edited textbook brings together broad and cutting-edge coverage of the core areas in media psychology for undergraduate, introductory-level students. Covering persuasion and influence, interaction with the media, and representation, the authors draw on specific campaigns and studies to introduce readers to key issues in this fascinating field.

Author Biography

GAYLE BREWER is a Senior Lecturer at the University of Central Lancashire, UK. She currently leads the Psychology of the Media module and teaches a range of undergraduate and postgraduate courses. Her research is regularly featured in the national and international press.

Table of Contents

Introduction; G.Brewer & S.Robinson
PART I: PERSUASION AND INFLUENCE
Media Violence; G.Brewer 
Health Communication; P.Eckler & E.O'Gara
Body Image and Eating Behaviour; B.Gunter & J.Smith
Advertising; G.Brewer
PART II: INTERACTION WITH THE MEDIA
Internet and Interaction; J.Cabiria
Computer and Video Games; J.Bryce L.K.Kaye 
Celebrity and Parasocial Relationships; R.Lange,J.Houran & L.E.McCutcheon 
PART III: REPRESENTATION
Portrayal of Crime; L.Heath  
Race and Ethnic Stereotyping; E.Behm-Morawitz & D.Ta
Gender Stereotyping; N.Signorielli 
Politics; G.G.Holyk 
Research Methodology; S.Robinson  

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program