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9780470225820

Media Rules!: Mastering Today's Technology to Connect With and Keep Your Audience

by ;
  • ISBN13:

    9780470225820

  • ISBN10:

    0470225823

  • Format: eBook
  • Copyright: 2008-03-01
  • Publisher: Wiley
  • Purchase Benefits
List Price: $24.95
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Summary

Authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with Media Rules!, they provide you with a framework for understanding this dynamic world. It doesn't matter whether you're in the business of disseminating information or producing products, this book will prepare you to distinguish yourself from the competition by creating new models to better serve your audience and harnessing the full potential that technology provides.

Table of Contents

Foreword
Acknowledgments
Introduction
The Media That Matters
Translating Transition
Be All Things
Be Organic
Be a Guide
Be Choosy
Be a Fighter
Be an Expert
Be Part of the Best Team
Be Ahead of Your Audiences
Be Second to Your Competitors
Be Fresh
Be Geographically Relevant
Be a Public Failure
Be Connected and Coordinated
Be a Steward
Be Measurable
Notes
Bibliography
Index
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

What is included with this book?

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