Media Studies Texts, Institutions and Audiences

by Taylor, Lisa; Willis, Andrew

• ISBN13: 9780631200277
• ISBN10: 0631200274
• Edition: 1st
• Format: Paperback
• Copyright: 1999-06-02
• Publisher: Wiley-Blackwell

Summary

This textbook provides students with a comprehensive and accessible introduction to the field of media studies. Written by two highly experienced lecturers, the volume covers media texts, media institutions and audiences and the media. The authors offer a range of textual tools students might use as approaches to understanding the vast range of media texts. They examine the organizations which produce media texts and introduce readers to the dominant critical frameworks for understanding media industries, examining some of the key institutional debates in media studies. The section on audiences investigates the wide range of diverse perspectives on media audiences and the debates about the media and consumption. Each chapter concludes with activities which encourage students to develop and apply critical approaches in contexts which develop their individual learning. The final section offers a set of techniques and case studies on methods of research which is specifically designed for undergraduate students.

Author Biography

Lisa Taylor is Senior Lecturer in Media and Cultural Studies at the University of Wolverhampton. She has extensive experience of teaching media studies on both further and higher education. She is currently undertaking research on the cultural space of gardens.

Andy Willis is a lecturer in Media and Performance at the University of Salford. He has considerable teaching experience in both further and higher education and has acted as Chief Examiner for the AEB 'A' level media studies. He is currently completing a book on American martial arts cinema and editing a collection of essays on film stars.

Table of Contents

Introduction

texts

How the Media Communicate

Reading Media Images

Ideology

Representation

Genre

Narrative

Intertextuality

Institutions

Approaches to Media Institutions

Public Service Broadcasting and the Market

Media Professionalism and Codes of Practice

Independent Media

Audiences

Conceptualizing and Measuring Media Audiences

The Effects of the Media on Audience Groups

Contexts of Media Consumption

Minority Audiences and the Media

New technologies and Media Audiences

Media Consumption and Social Status

Public Participation in the 1990s

Epilogue: Research Methods in Media Studies

Conclusion

Bibliography

Index

Table of Contents provided by Publisher. All Rights Reserved.