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9781853592195

Media Texts Authors and Readers

by ;
  • ISBN13:

    9781853592195

  • ISBN10:

    1853592196

  • Format: Paperback
  • Copyright: 1993-11-22
  • Publisher: Multilingual Matters
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List Price: $39.95

Table of Contents

Preface
Sources
Introduction
Texts and Linguistic Theory
Three Models of Language Descriptionp. 1
Language and Media: A Question of Convergencep. 22
What is a Text?p. 40
The Structure of Texts
Spoken and Written Modes of Meaningp. 51
The Texture of a Textp. 74
Hysterical Style in the Pressp. 90
Telling Storiesp. 100
Film Languagesp. 119
The Visual Accomplishment of Factualityp. 136
The Problem of Authorship
The Medieval Concept of the Authorp. 161
The Death of the Authorp. 166
The Authoring of Saussurep. 171
The Influence of Popular Fiction: An Oppositional Textp. 180
The Role of the Reader
Encoding/Decodingp. 200
Double Talk in News Broadcastsp. 212
The Lively Audiencep. 224
Television Pleasuresp. 239
Texts, Readers and Contexts of Reading: Developments in the Study of Media Audiencesp. 256
Indexp. 273
Table of Contents provided by Blackwell. All Rights Reserved.

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