Media Today : An Introduction to Mass Communication

by Turow

• ISBN13: 9780395870778
• ISBN10: 0395870771
• Additional ISBN(s): 9780205564569
• Format: Paperback
• Copyright: 1998-11-01
• Publisher: Houghton Mifflin College Div
• More Book Details
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Summary

How do books, newspapers, music recordings, movies, television shows, and online sites get made? How does content in different media get funded, produced and delivered to the right audiences? Why do certain materials and not others get created and distributed in different media? What role do governments (federal, state, local) play in the process? [This book] addresses these and related questions with concrete examples from a wide variety of mass media - from books to cable television, highway billboards to online services. The text tracks, among other developments, the explosion of competition among new and old media, pressures toward greater and greater conglomeratization among media firms, the need to increasing segment audiences, and their obligation to expand global sales. Students need to understand what is happening, why, and with what possible consequences for society. -Pref.

Table of Contents

Note: Each chapter begins with Chapter Objectives and Media Today and concludes with a Chapter Recap

""Want to Learn More?,"" Questions for Discussion, and Notes.

Understanding the Nature of Mass Media

Understanding Mass Media: The Importance of Media Literacy Varieties of Communication Mass Media in Our Personal Lives Mass Media, Culture, and Society Media Literacy

Making Sense of the Media Business The Economy of Mass Media The Primary Genres The Business of Mass Media Production of M

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