Media Today: Mass Communication in a Converging World

by Turow, Joseph

• ISBN13: 9780367680299
• ISBN10: 0367680297
• eBook ISBN(s): 9781000641684
• Additional ISBN(s): 9781138579835, 9781138593848
• Edition: 8th
• Format: Paperback
• Copyright: 2022-09-13
• Publisher: Taylor & Francis
• More Book Details

About This Book

Media Today: Mass Communication in a Converging World

ISBN: 9780367680299

Media Today: Mass Communication in a Converging World is an essential textbook for understanding the dynamic world of media in the digital age. Written by renowned author Joseph Turow, this eighth edition provides a comprehensive introduction to the field of mass communication, focusing on the profound changes brought about by convergence.

Who Uses It?

Primarily, this book is used by students and educators in media studies, communication, and related fields at the college and university levels. It is also a valuable resource for anyone interested in understanding the role of media in contemporary society, including professionals looking to refresh their knowledge or expand their understanding of media dynamics.

History and Editions

The eighth edition of Media Today has been updated to include critical expanded coverage of social media, new forms of both audio and audiovisual media, and international case studies. This edition also features updated figures, tables, and pedagogy, including key terms and further activities. The book has been a go-to resource for over two decades, with each edition reflecting the latest insights into the rapid changes in media industries and their impact on our lives, culture, and politics.

Author and Other Works

Joseph Turow is a distinguished author in the field of media studies. His work delves deeply into the business of media, highlighting major issues, concerns, and challenges. Turow's writing style is known for its clarity and depth, making complex media concepts accessible to students. He has been praised by educators for his ability to provide historical context and up-to-date insights into the media landscape.

Key Features

• Comprehensive Coverage: The book covers a wide range of media topics, from news media to video games, social networking to mobile platforms.
• Critical Analysis: It teaches students to think critically about the role of media in their lives.
• Pedagogical Materials: Extensive pedagogical materials make this a highly teachable book, well suited for the classroom.
• Updated Resources: The accompanying website has been updated with new student and instructor resources, including chapter recaps, recommended readings, and instructor’s manual.

Detailed Information

ISBNs and Formats

• Hardcover: ISBN-13: 9780367680299
• eTextbook: ISBN-13: 9780367680305
• Loose-leaf: ISBN-13: 9780367680312
• Rental Options: Various rental durations available from different retailers

Publication Details

• Publisher: Routledge
• Publication Date: 2022
• Number of Pages: Varies (dependent on format)
• Language: English

Other Editions and Formats

• 7th Edition: Available through Routledge and other retailers
• Related ISBNs:
• 9781138841358
• 9781138841365
• 9781138841372

This detailed information section provides a quick reference for all the available formats and sources for Media Today: Mass Communication in a Converging World, making it easier to find and access the book in the preferred format.