Media/Impact An Introduction to Mass Media, 2009 Update

by Biagi, Shirley

• ISBN13: 9780495565963
• ISBN10: 0495565962
• Edition: 8th
• Format: Paperback
• Copyright: 2008-04-25
• Publisher: Wadsworth Publishing

Summary

From media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, and technologies that have shaped and are shaping the industry. Known for its engaging writing style, currency, and visual appeal, this book explores the converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues that accompany them. Emphasizing the impact of the media on individuals and society, the book illustrates that the media are foremost in the business of making money and shows you what it's like to work in each industry. Included are media literacy case studies, an extensive online media careers guide, and a new collection of video clips.

Table of Contents

Media Messages for Mass Audiences

Mass Media and Everyday Life

Books: Rearranging the Page

Magazines: Targeting the Audience

Newspapers: Expanding Delivery

Recordings: Demanding Choices

Radio: Riding the Wave

Movies: Picturing the Future

Television: Changing Channels

Digital Media: Widening the Web

Selling the Message

Advertising: Motivating Consumers

Public Relations: Promoting Ideas

Changing Messages

News and Information: Getting Personal

Society, Culture and Politics: Shaping the Issues

Law and Regulation: Rewriting the Rules

Ethics: Placing Responsibility

Global Media: Discovering New Markets

Glossary of Media Terms

Media Information Guide

Media Sources You Should Know

Media Web Sites

Uncovering Media History

Media Research Sources

Chapter References

Index

Table of Contents provided by Publisher. All Rights Reserved.