did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

We're the #1 textbook rental company. Let us show you why.

9781563675591

Menswear Business to Style

by
  • ISBN13:

    9781563675591

  • ISBN10:

    1563675595

  • Format: Paperback
  • Copyright: 2008-08-29
  • Publisher: Fairchild Books

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
  • Write a Review Icon Write a Review
List Price: $35.95 Save up to $15.37
  • Rent Book $22.64
    Add to Cart Free Shipping Icon Free Shipping

    TERM
    PRICE
    DUE
    USUALLY SHIPS IN 3-5 BUSINESS DAYS
    *This item is part of an exclusive publisher rental program and requires an additional convenience fee. This fee will be reflected in the shopping cart.

Supplemental Materials

What is included with this book?

Summary

Menswear: Business to Style revisits the historical beginnings of menswear to set the stage for today's diverse and exciting industry and prepare students to assume a role in the business as it continues to evolve. Drawing on his own experience in menswear, the author discusses design and manufacturing in four main areas: tailored clothing, furnishings, formal wear, and sportswear. The text also covers the principles, procedures, and techniques practiced by merchandisers to attract their target customer, giving the reader an appreciation of the importance of menswear from both a fashion and economic standpoint.A rich array of pedagogical features includes interviews with key executives in the menswear industry, case studies that invite students to analyze typical decisions for merchandising and marketing menswear and arrive at rational conclusions, and discussion questions and practical exercises that provide students with the tools needed to develop real-life skills. Online activities and assignments help the student discover current information about designers, manufacturers, retailers, government regulations, global economy and politics and how each plays a role in the menswear industry.Features-- Interviews with key industry executives in the menswear industry.-- Online activities and assignments to help students discover current information on menswear designers, manufacturers, and retailers.-- Case studies to challenge students to think critically about the chapter's topics.-- Instructor's Guide provides suggestions for planning the course and using the text in the classroom

Author Biography

Michael P. Londrigan is Chair of the Fashion Merchandising Department at LIM College.

Table of Contents

Menswear: The Past
Customer Demographics
Design
Manufacturing
Retailing
Menswear and the Media
Tailored Clothing
Furnishings
Formal Wear
Sportswear
Trends in the Men's Market
Supporting Cast
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program