Methods in Behavioral Research

by Cozby, Paul

• ISBN13: 9780073370224
• ISBN10: 0073370223
• Edition: 10th
• Format: Paperback
• Copyright: 2008-11-12
• Publisher: McGraw-Hill Humanities/Social Sciences/Languages

Summary

Methods in Behavioral Researchhas achieved its market-leading position with its concise and strategic approach to methodological decision making. Combining helpful pedagogy and rich examples, Cozby's tenth edition again incorporates learning objectives, illustrative graphics, and activities to increase student involvement. Highlights of the new edition include a broader introduction of different research techniques in Chapter 4, extensive revision of the "validity of measurements" section, and updated structural equations models.

Table of Contents

Scientific Understanding of Behavior	p. 1
Where to Start	p. 16
Ethical Research	p. 37
Studying Behavior	p. 65
Measurement Concepts	p. 90
Observational Methods	p. 106
Asking People About Themselves: Survey Research	p. 121
Experimental Design	p. 147
Conducting Experiments	p. 162
Complex Experimental Designs	p. 183
Single Case, Quasi-Experimental, and Developmental Research	p. 200
Understanding Research Results: Description and Correlation	p. 222
Understanding Research Results: Statistical Inference	p. 244
Generalizing Results	p. 268
Writing Research Reports	p. 283
Statistical Tests	p. 337
Statistical Tables	p. 359
Constructing a Latin Square	p. 371
Glossary	p. 373
References	p. 381
Credits	p. 393
Index	p. 395
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