Preface | p. iv |
Acknowledgments | p. xvii |
Introduction | |
Economics: Foundations and Models | |
What Happens When U.S.Firms Move to China? | |
Building a Foundation: Economics and Individual Decisions | |
People Are Rational | |
People Respond to Economic Incentives | |
Optimal Decisions Are Made at the Margin | |
Solved Problem 1-1: Apple Computer Makes a Decision at the Margin | |
The Economic Problem That Every Society Must Solve | |
What Goods and Services Will Be Produced? | |
How Will the Goods and Services Be Produced? | |
Who Will Receive the Goods and Services Produced? | |
Centrally Planned Economies versus Market Economies | |
The Modern Mixed Economy | |
Efficiency and Equity | |
Economic Models | |
The Role of Assumptions in Economic Models | |
Forming and Testing Hypotheses in Economic Models | |
Making the Connection 1-1: When Economists Disagree: A Debate over Outsourcing | |
Normative and Positive Analysis | |
Microeconomics and Macroeconomics | |
Dont Let This Happen To You! Dont Confuse Positive Analysis with Normative Analysis | |
A Preview of Important Economic Terms | |
Conclusion | |
An Inside Look: How Does Economic Growth in China Affect Other Countries? | |
Summary | |
Key Terms | |
Review Questions | |
Problems and Applications | |
End-of-chapter resource materials repeat in all chapters | |
Appendix Using Graphs and Formulas | |
Graphs of One Variable 22 Graphs of Two Variables | |
Slopes of Lines | |
Taking Into Account More Than Two Variables on a Graph | |
Positive and Negative Relationships | |
Slopes of Nonlinear Curves | |
Formulas | |
Formula for a Percentage Change | |
Formulas for the Areas of a Rectangle and a Triangle | |
Summary of Using Formulas | |
Problems and Applications | |
Trade-offs, Comparative Advantage, and the Market System | |
Managers Making Choices at BMW | |
Production Possibilities Frontiers and Real-World Trade-offs | |
Graphing the Production Possibilities Frontier | |
Solved Problem 2-1: Drawing a Production Possibilities Frontier for Rosies Boston Bakery | |
Making the Connection 2-1: Trade-offs and Tsunami Relief | |
Increasing Marginal Opportunity Costs | |
Economic Growth | |
Trade | |
Specialization and Gains from Trade | |
Absolute Advantage versus Comparative Advantage | |
Dont Let This Happen To You! Dont Confuse Absolute Advantage and Comparative Advantage | |
Comparative Advantage and the Gains from Trade | |
Solved Problem 2-2: Comparative Advantage and the Gains from Trade | |
The Market System | |
The Circular Flow of Income | |
The Gains from Free Markets | |
The Market Mechanism | |
Making the Connection 2-2: Story of the Market System in Action: I, Pencil | |
The Role of the Entrepreneur | |
The Legal Basis of a Successful Market System | |
Making the Connection 2-3: Property Rights in Cyberspace: Napster, Kazaa, and iTunes | |
Conclusion | |
An Inside Look: Choosing the Production Mix at BMW | |
Where Prices Come From: The Interaction of Demand and Supply | |
How Hewlett-Packard Manages the Demand for Printers | |
The Demand Side of the Market | |
The Demand of an Individual Buyer | |
Demand Schedules and Demand Curves | |
Individua | |
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