Microeconomics A Contemporary Introduction, The Wall Street Journal Edition

by McEachern, William A.

• ISBN13: 9780538888486
• ISBN10: 0538888482
• Edition: 5th
• Format: Paperback
• Copyright: 1999-07-13
• Publisher: South-Western College Pub

Summary

This very successful textbook is distinguished by a superior writing style that draws upon common student experiences to introduce economic concepts, making economic theory more accessible and interesting. "Case Studies" and numerous examples take advantage of students' intuitive knowledge of economics, building upon real-life situations. A streamlined design places pedagogy and illustrations directly within the flow of the text, making it less distracting and more useful for students. A fully integrated and sensible Internet strategy sets this text apart by tying numerous in-text features to learning enhancements and extensions on a dedicated Web site. This Fifth Edition makes unique use of THE WALL STREET JOURNAL by including resources and exercises utilizing that periodical to help students learn to analyze the latest economic events. McEachern is also available in macro split and both micro/macro are in the principles text.

Table of Contents

PART 1 INTRODUCTION TO ECONOMICS
The Art and Science of Economic Analysis	1	(24)
Appendix: Understanding Graphs	18	(7)
Some Tools of Economic Analysis	25	(18)
The Market System	43	(24)
Economic Decision Makers: Households, Firms, Governments, and the Rest of the World	67	(22)
PART 2 INTRODUCTION TO THE MARKET SYSTEM
Elasticity of Demand and Supply	89	(24)
Consumer Choice and Demand	113	(27)
Appendix: Indifference Curves and Utility Maximization	133	(7)
Production and Cost in the Firm	140	(26)
Appendix: A Closer Look at Production and Costs	161	(5)
PART 3 MARKET STRUCTURE AND PRICING
Perfect Competition	166	(30)
Monopoly	196	(22)
Monopolistic Competition and Oligopoly	218	(24)
PART 4 RESOURCE MARKETS
Resource Markets	242	(23)
Labor Markets and Labor Unions	265	(23)
Capital, Interest, and Corporate Finance	288	(20)
Transaction Costs, Imperfect Information, and Market Behavior	308	(20)
PART 5 MARKET FAILURE AND PUBLIC POLICY
Economic Regulation and Antitrust Activity	328	(23)
Public Goods and Public Choice	351	(20)
Externalities and the Environment	371	(24)
Income Distribution and Poverty	395	(22)
PART 6 THE INTERNATIONAL SETTING
International Trade	417	(24)
International Finance	441	(21)
Developing and Transitional Economies	462