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Preface | p. xxiii |
Introduction: Markets and Prices | p. 1 |
Preliminaries | p. 3 |
The Themes of Microeconomics | p. 4 |
What Is a Market? | p. 7 |
Real versus Nominal Prices | p. 11 |
Why Study Microeconomics? | p. 15 |
Summary | p. 17 |
Questions for Review | p. 17 |
Exercises | p. 18 |
The Basics of Supply and Demand | p. 19 |
Supply and Demand | p. 20 |
The Market Mechanism | p. 23 |
Changes in Market Equilibrium | p. 24 |
Elasticities of Supply and Demand | p. 30 |
Short-Run versus Long-Run Elasticities | p. 35 |
Understanding and Predicting the Effects of Changing Market Conditions | p. 44 |
Effects of Government Intervention--Price Controls | p. 53 |
Summary | p. 55 |
Questions for Review | p. 56 |
Exercises | p. 57 |
Producers, Consumers, and Competitive Markets | p. 59 |
Consumer Behavior | p. 61 |
Consumer Preferences | p. 62 |
Budget Constraints | p. 75 |
Consumer Choice | p. 79 |
Revealed Preference | p. 86 |
Marginal Utility and Consumer Choice | p. 89 |
Cost-of-Living Indexes | p. 92 |
Summary | p. 98 |
Questions for Review | p. 99 |
Exercises | p. 99 |
Individual and Market Demand | p. 101 |
Individual Demand | p. 102 |
Income and Substitution Effects | p. 110 |
Market Demand | p. 116 |
Consumer Surplus | p. 123 |
Network Externalities | p. 127 |
Empirical Estimation of Demand | p. 131 |
Summary | p. 135 |
Questions for Review | p. 136 |
Exercises | p. 136 |
Appendix to Chapter 4: Demand Theory--A Mathematical Treatment | p. 139 |
Choice Under Uncertainty | p. 149 |
Describing Risk | p. 150 |
Preferences Toward Risk | p. 155 |
Reducing Risk | p. 161 |
The Demand for Risky Assets | p. 166 |
Summary | p. 174 |
Questions for Review | p. 175 |
Exercises | p. 175 |
Production | p. 177 |
The Technology of Production | p. 178 |
Isoquants | p. 179 |
Production with One Variable Input (Labor) | p. 181 |
Production with Two Variable Inputs | p. 191 |
Returns to Scale | p. 197 |
Summary | p. 201 |
Questions for Review | p. 201 |
Exercises | p. 202 |
The Cost of Production | p. 203 |
Measuring Cost: Which Costs Matter? | p. 203 |
Cost in the Short Run | p. 208 |
Cost in the Long Run | p. 215 |
Long-Run versus Short-Run Cost Curves | p. 224 |
Production with Two Outputs--Economies of Scope | p. 229 |
Dynamic Changes in Costs--The Learning Curve | p. 232 |
Estimating and Predicting Cost | p. 237 |
Summary | p. 242 |
Questions for Review | p. 243 |
Exercises | p. 243 |
Appendix to Chapter 7: Production and Cost Theory--A Mathematical Treatment | p. 246 |
Profit Maximization and Competitive Supply | p. 251 |
Perfectly Competitive Markets | p. 252 |
Profit Maximization | p. 254 |
Marginal Revenue, Marginal Cost, and Profit Maximization | p. 255 |
Choosing Output in the Short Run | p. 258 |
The Competitive Firm's Short-Run Supply Curve | p. 263 |
The Short-Run Market Supply Curve | p. 266 |
Choosing Output in the Long Run | p. 271 |
The Industry's Long-Run Supply Curve | p. 277 |
Summary | p. 283 |
Questions for Review | p. 284 |
Exercises | p. 284 |
The Analysis of Competitive Markets | p. 287 |
Evaluating the Gains and Losses from Government Policies--Consumer and Producer Surplus | p. 288 |
The Efficiency of a Competitive Market | p. 294 |
Minimum Prices | p. 298 |
Price Supports and Production Quotas | p. 302 |
Import Quotas and Tariffs | p. 309 |
The Impact of a Tax or Subsidy | p. 313 |
Summary | p. 320 |
Questions for Review | p. 320 |
Exercises | p. 321 |
Market Structure and Competitive Strategy | p. 325 |
Market Power: Monopoly and Monopsony | p. 327 |
Monopoly | p. 328 |
Monopoly Power | p. 339 |
Sources of Monopoly Power | p. 345 |
The Social Costs of Monopoly Power | p. 347 |
Monopsony | p. 352 |
Monopsony Power | p. 355 |
Limiting Market Power: The Antitrust Laws | p. 359 |
Summary | p. 364 |
Questions for Review | p. 365 |
Exercises | p. 365 |
Pricing with Market Power | p. 369 |
Capturing Consumer Surplus | p. 370 |
Price Discrimination | p. 371 |
Intertemporal Price Discrimination and Peak-Load Pricing | p. 382 |
The Two-Part Tariff | p. 385 |
Bundling | p. 392 |
Advertising | p. 403 |
Summary | p. 407 |
Questions for Review | p. 408 |
Exercises | p. 408 |
Appendix to Chapter 11: Transfer Pricing in the Integrated Firm | p. 413 |
Monopolistic Competition and Oligopoly | p. 423 |
Monopolistic Competition | p. 424 |
Oligopoly | p. 429 |
Price Competition | p. 437 |
Competition versus Collusion: The Prisoners' Dilemma | p. 442 |
Implications of the Prisoners' Dilemma for Oligopolistic Pricing | p. 445 |
Cartels | p. 451 |
Summary | p. 456 |
Questions for Review | p. 457 |
Exercises | p. 457 |
Game Theory and Competitive Strategy | p. 461 |
Gaming and Strategic Decisions | p. 461 |
Dominant Strategies | p. 464 |
The Nash Equilibrium Revisited | p. 466 |
Repeated Games | p. 472 |
Sequential Games | p. 476 |
Threats, Commitments, and Credibility | p. 479 |
Entry Deterrence | p. 483 |
Bargaining Strategy | p. 489 |
Auctions | p. 491 |
Summary | p. 496 |
Questions for Review | p. 497 |
Exercises | p. 498 |
Markets for Factor Inputs | p. 501 |
Competitive Factor Markets | p. 501 |
Equilibrium in a Competitive Factor Market | p. 514 |
Factor Markets with Monopsony Power | p. 518 |
Factor Markets with Monopoly Power | p. 523 |
Summary | p. 529 |
Questions for Review | p. 530 |
Exercises | p. 530 |
Investment, Time, and Capital Markets | p. 533 |
Stocks versus Flows | p. 534 |
Present Discounted Value | p. 534 |
The Value of a Bond | p. 538 |
The Net Present Value Criterion for Capital Investment Decisions | p. 542 |
Adjustments for Risk | p. 545 |
Investment Decisions by Consumers | p. 549 |
Intertemporal Production Decisions--Depletable Resources | p. 551 |
How Are Interest Rates Determined? | p. 555 |
Summary | p. 558 |
Questions for Review | p. 558 |
Exercises | p. 559 |
Information, Market Failure, and the Role of Government | p. 561 |
General Equilibrium and Economic Efficiency | p. 563 |
General Equilibrium Analysis | p. 563 |
Efficiency in Exchange | p. 567 |
Equity and Efficiency | p. 575 |
Efficiency in Production | p. 578 |
The Gains from Free Trade | p. 585 |
An Overview--The Efficiency of Competitive Markets | p. 590 |
Why Markets Fail | p. 591 |
Summary | p. 593 |
Questions for Review | p. 594 |
Exercises | p. 594 |
Markets with Asymmetric Information | p. 595 |
Quality Uncertainty and the Market for Lemons | p. 596 |
Market Signaling | p. 601 |
Moral Hazard | p. 606 |
The Principal-Agent Problem | p. 609 |
Managerial Incentives in an Integrated Firm | p. 613 |
Asymmetric Information in Labor Markets: Efficiency Wage Theory | p. 616 |
Summary | p. 619 |
Questions for Review | p. 619 |
Exercises | p. 619 |
Externalities and Public Goods | p. 621 |
Externalities | p. 621 |
Ways of Correcting Market Failure | p. 625 |
Externalities and Property Rights | p. 638 |
Common Property Resources | p. 642 |
Public Goods | p. 644 |
Private Preferences for Public Goods | p. 649 |
Summary | p. 651 |
Questions for Review | p. 651 |
Exercises | p. 652 |
The Basics of Regression | p. 655 |
Glossary | p. 663 |
Answers to Selected Exercises | p. 675 |
Index | p. 687 |
List of Examples | |
Markets for Prescription Drugs | p. 10 |
The Price of Eggs and the Price of a College Education | p. 12 |
The Minimum Wage | p. 13 |
The Price of Eggs and the Price of a College Education Revisited | p. 26 |
Wage Inequality in the United States | p. 27 |
The Long-Run Behavior of Natural Resource Prices | p. 28 |
The Market for Wheat | p. 33 |
The Demand for Gasoline and Automobiles | p. 39 |
The Weather in Brazil and the Price of Coffee in New York | p. 41 |
Declining Demand and the Behavior of Copper Prices | p. 47 |
Upheaval in the World Oil Market | p. 49 |
Price Controls and Natural Gas Shortages | p. 54 |
Designing New Automobiles | p. 71 |
Designing New Automobiles (II) | p. 81 |
Decision Making and Public Policy | p. 82 |
A College Trust Fund | p. 85 |
Revealed Preference for Recreation | p. 88 |
Gasoline Rationing | p. 91 |
The Bias in the CPI | p. 97 |
Consumer Expenditures in the United States | p. 108 |
The Effects of a Gasoline Tax | p. 114 |
The Aggregate Demand for Wheat | p. 120 |
The Demand for Housing | p. 122 |
The Value of Clean Air | p. 125 |
Network Externalities and the Demands for Computers and E-Mail | p. 130 |
The Demand for Ready-to-Eat Cereal | p. 134 |
Deterring Crime | p. 154 |
Business Executives and the Choice of Risk | p. 160 |
The Value of Title Insurance When Buying a House | p. 163 |
The Value of Information in the Dairy Industry | p. 165 |
Investing in the Stock Market | p. 173 |
Malthus and the Food Crisis | p. 187 |
Labor Productivity and the Standard of Living | p. 189 |
A Production Function for Wheat | p. 196 |
Returns to Scale in the Carpet Industry | p. 199 |
Choosing the Location for a New Law School Building | p. 205 |
Sunk, Fixed, and Variable Costs: Computers, Software, and Pizzas | p. 207 |
The Short-Run Cost of Aluminum Smelting | p. 213 |
The Effect of Effluent Fees on Input Choices | p. 220 |
Economies of Scope in the Trucking Industry | p. 232 |
The Learning Curve in Practice | p. 236 |
Cost Functions for Electric Power | p. 240 |
A Cost Function for the Savings and Loan Industry | p. 241 |
The Short-Run Output Decision of an Aluminum Smelting Plant | p. 260 |
Some Cost Considerations for Managers | p. 261 |
The Short-Run Production of Petroleum Products | p. 265 |
The Short-Run World Supply of Copper | p. 268 |
The Long-Run Supply of Housing | p. 282 |
Price Controls and Natural Gas Shortages | p. 292 |
The Market for Human Kidneys | p. 295 |
Airline Regulation | p. 300 |
Supporting the Price of Wheat | p. 306 |
The Sugar Quota | p. 312 |
A Tax on Gasoline | p. 318 |
Astra-Merck Prices Prilosec | p. 334 |
Markup Pricing: Supermarkets to Designer Jeans | p. 342 |
The Pricing of Prerecorded Videocassettes | p. 343 |
Monopsony Power in U.S. Manufacturing | p. 358 |
A Phone Call About Prices | p. 362 |
The United States versus Microsoft | p. 363 |
The Economics of Coupons and Rebates | p. 379 |
Airline Fares | p. 380 |
How to Price a Best-Selling Novel | p. 384 |
Polaroid Cameras | p. 389 |
Pricing Cellular Phone Service | p. 390 |
The Complete Dinner versus a la Carte: A Restaurant's Pricing Problem | p. 401 |
Advertising in Practice | p. 406 |
Monopolistic Competition in the Markets for Colas and Coffee | p. 428 |
A Pricing Problem for Procter and Gamble | p. 440 |
Procter and Gamble in a Prisoners' Dilemma | p. 444 |
Price Leadership and Price Rigidity in Commercial Banking | p. 448 |
The Cartelization of Intercollegiate Athletics | p. 455 |
The Milk Cartel | p. 456 |
Acquiring a Company | p. 463 |
Oligopolistic Cooperation in the Water Meter Industry | p. 474 |
Competition and Collusion in the Airline Industry | p. 475 |
Wal-Mart Stores' Preemptive Investment Strategy | p. 482 |
DuPont Deters Entry in the Titanium Dioxide Industry | p. 487 |
Diaper Wars | p. 488 |
Internet Auctions | p. 495 |
The Demand for Jet Fuel | p. 508 |
Labor Supply for One- and Two-Earner Households | p. 513 |
Pay in the Military | p. 517 |
Monopsony Power in the Market for Baseball Players | p. 520 |
Teenage Labor Markets and the Minimum Wage | p. 521 |
The Decline of Private-Sector Unionism | p. 527 |
Wage Inequality--Have Computers Changed the Labor Market? | p. 528 |
The Value of Lost Earnings | p. 537 |
The Yields on Corporate Bonds | p. 541 |
Capital Investment in the Disposable Diaper Industry | p. 548 |
Choosing an Air Conditioner and a New Car | p. 550 |
How Depletable Are Depletable Resources? | p. 554 |
The Interdependence of International Markets | p. 566 |
The Effects of Automobile Import Quotas | p. 588 |
The Costs and Benefits of Special Protection | p. 589 |
Lemons in Major League Baseball | p. 600 |
Working into the Night | p. 605 |
Reducing Moral Hazard--Warranties of Animal Health | p. 608 |
Crisis in the Savings and Loan Industry | p. 608 |
Managers of Nonprofit Hospitals as Agents | p. 611 |
Efficiency Wages at Ford Motor Company | p. 618 |
The Costs and Benefits of Reduced Sulfur Dioxide Emissions | p. 631 |
Emissions Trading and Clean Air | p. 632 |
Regulating Municipal Solid Wastes | p. 637 |
The Coase Theorem at Work | p. 641 |
Crawfish Fishing in Louisiana | p. 643 |
The Demand for Clear Air | p. 647 |
The Demand for Coal | p. 661 |
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