Microeconomics plus MyEconLab

by Leeds, Michael A.; Von Allmen, Peter; Schiming, Richard C.

• ISBN13: 9780321278951
• ISBN10: 032127895X
• Edition: Packaged
• Format: Hardcover
• Copyright: 2006-01-01
• Publisher: Addison Wesley

Summary

Microeconomicsoffers a novel approach to the principles of economics course based on three pedagogical principles: Ongoing assessment is an essential component of the learning process; Students/Readersunderstandconcepts better when they are presented in the context of engaging stories; Students/Readersremembermore when they connect concepts to what they see or read in the news and what they experience in their every day life. Quality assessment permeates every component ofMicroeconomics, the first textbook to offer a class-tested test bank. MyEconLabrs"s innovative online homework and tutorial system, with its innovative computer-grade graphing exercises, is tightly linked to the text.

Table of Contents

Introduction

Economics: The Science of Everyday Life?

Example

Story about a college student who realizes he's not registered for any classes on the first day of the semester

Efficiency and Allocation in the Global Econom?

Example

U.S. choices between military build-up and healthcare in the wake of the 9/11 attacks

The American Economy in a Global Settin?

Example

Ups and downs of the steel industry in Pittsburgh, PA

The Demand and Supply Framewor?

Example

Market for coffee in Burlington, VT

Elasticit?

Example

The lunchtime market for fast food

Market Efficiency and Government Interventio

Example

Decision to buy a laptop computer for college

The Role of Consumers and Firms

Consumer Behavio?

Example

Choice to spend money on pizza or CDs

Firm Production and Cos?

Example Guitar production in Nashville, TN

Market Structure, Pricing, and Public Policy

Perfect Competitio?

Example

Pike Place market and the Seattle Salmon business

Monopol?

Example

Major League Baseball and an Atlanta Braves game

Monopolistic Competition and Product Differentiatio?

Example

Philly cheese steak industry

Oligopol?

Example

Video game console industry

Antitrust, Regulation, and Deregulatio?

Example

The String Cheese Incident's Suit Against Ticketmaster?

Resource Markets, Market Failure and Public Goods

Capital Market?

Example

Story about a student pondering the corporate scandals of the early 2000s and why an executive would steal from his own company

Resource Market?

Example

Flag making in Dallas, TX

The U.S. Labor Market and the Distribution of Incom?

Example

Oprah Winfrey-status as wealthy individual and her charitable giving

Market Failure and Public Good?

Example

Fishing in the Chesapeake Bay

International Trade and Finance

International Trad?

Example

Anti-globalization protesters make strange bedfellows at the Seattle WTO protests

International Financ?

Example

The Argentine financial crisis

Table of Contents provided by Publisher. All Rights Reserved.