Microeconomics plus MyEconLab plus eBook 1-semester Student Access Kit

by Leeds, Michael A.; von Allmen, Peter; Schiming, Richard C.

• ISBN13: 9780321451286
• ISBN10: 0321451287
• Format: Package
• Copyright: 2006-01-01
• Publisher: Addison Wesley

Summary

Microeconomicsoffers a novel approach to the principles of economics course based on three pedagogical principles: Ongoing assessment is an essential component of the learning process; Studentsunderstandconcepts better when they are presented in the context of engaging stories; Studentsremembermore when they connect concepts to what they see or read in the news and what they experience in their every day life. Quality assessment permeates every component ofMicroeconomics, the first textbook to offer a class-tested test bank. MyEconLabrs"s innovative online homework and tutorial system, with its innovative computer-grade graphing exercises, is tightly linked to the text.

Table of Contents

Part 1: Introduction 1. Economics: The Science of Everyday Life EXAMPLE Registering for Class on the First Day of the Semester 2. Efficiency and Allocation in the Global Economy EXAMPLE U.S Spending on Military Build-up and Healthcare 3. The American Economy in a Global Setting EXAMPLE Ups and Downs of Pittsburg's Steel Industry 4. Introduction to the Demand and Supply Framework EXAMPLE Market for Coffee in Burlington, Vermont 5. Elasticity EXAMPLE Lunchtime Market for Fast Food 6. Market Efficiency and Government Intervention EXAMPLE Buying a Laptop Computer for College PART 2: The Role of Consumers and Firms 7. Consumer Behavior EXAMPLE Spending Money on Pizza or CDs 8. Firm Production and Cost EXAMPLE Guitar Production in Nashville, TN PART 3: Market Structure, Pricing, and Public Policy 9. Perfect Competition EXAMPLE Pike Place Market and the Seattle Salmon Business 10. Monopoly EXAMPLE Major League Baseball and an Atlanta Braves game 11. Monopolistic Competition and Product Differentiation EXAMPLE Philly Cheese Steak Industry 12. Oligopoly EXAMPLE Video Game Console Industry 13. Antitrust, Regulation, and Deregulation EXAMPLE Ticketmaster as a Monopoly PART 4: Resource Markets, Market Failure, and Public Goods 14. Firms and Financial Markets EXAMPLE Google's Rise to Prominence 15. Labor Markets EXAMPLE MP3 Carrying Case Manufacturer 16. Poverty and the Distribution of Income EXAMPLE Oprah Winfrey's Career 17. Market Failure: Public Goods and Externalities EXAMPLE The Chesapeake Bay's Endangered Natural Resources Part 5: International Trade and Finance 18. International Trade EXAMPLE Anti-globalization Protesters at the WTO Meeting in Seattle 19. International Finance EXAMPLE The Argentine Financial Crisis