Microeconomics : Theory and Applications with Calculus

by Perloff, Jeffrey M.

• ISBN13: 9780321414526
• ISBN10: 0321414527
• Edition: 5th
• Format: Package
• Copyright: 2009-01-01
• Publisher: Prentice Hall

Summary

This text comes packaged with an access kit for the new easy-to-use format of MyEconLab, which requires no set-up by the professor. With this, students can access practice problems for each chapter in the book, graphing questions, learning resources, and live tutoring. Professors who plan to use advanced course management online should order the book with MyEconLab in CourseCompass. View Alternate Versions of this book on the web catalog page, or contact your local representative for details. Getting students to successfully apply abstract microeconomic tools to complex, real-world problems is the ultimate goal of intermediate microeconomics and goal of Jeffrey Perloff when he pioneered the use of step-by-step Solved Problems. By setting practice and applications in the context of real companies and using real data for analysis, he leads students to connect microeconomic models to actual decisions being made in todays marketplace. An enhanced version of MyEconLab, the online homework and tutorial resource, is tightly integrated with this Fourth Edition. The text directs students online for additional learning resources, and MyEconLab incorporates both exercises and Solved Problems pulled right from the book. Students who purchase a new copy of Microeconomics receive access to MyEconLab is available at no additional cost.

Table of Contents

Introduction

Supply and Demand

Supply and Demand

Applying the Supply-and-Demand Model

Consumer Theory

Consumer Choice

Applying Consumer Theory

Theory of the Firm

Firms and Production

Costs

Perfect Competition

Competitive Firms and Markets

Applying the Competitive Model

General Equilibrium and Economic Welfare

Market Power and Market Structure

Monopoly

Pricing

Oligopoly and Monopolistic Competition

Strategy

Factor Markets

Factor Markets and Vertical Integration

Interest Rates, Investments, and Capital Markets

Uncertainty, Missing Markets, and Limited Information

Uncertainty

Externalities, Commons, and Public Goods

Asymmetric Information

Contracts and Moral Hazards

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