Microsoft^® 2.0: How Microsoft Plans to Stay Relevant in the Post-Gates Era

by Mary Jo Foley

• ISBN13: 9780470191385
• ISBN10: 0470191384
• Format: Hardcover
• Copyright: 2008-05-01
• Publisher: Wiley

Summary

Does Bill Gatess retirement consign Microsoft to the corporate retirement home as well? Mary Jo Foley doesnt think so. Her 25 years of Microsoft-watching provides a unique vantage point from which to speculate on how Microsoft might write its next chapter. Identifying signposts and interpreting clues she knows well, Foley offers a thought-provoking view of the software giants post-Gates future. Dont be surprised to be surprised.

Author Biography

Mary Jo Foley has covered the tech industry for 25 years and has been keeping a close eye on Microsoft strategy, products, and technologies for most of that time. An accomplished journalist, she has worked for various print and online publications including PC Magazine, CNET's News.com, ZDNet, PCWeek/eWEEK, and Redmond magazine.
As a commentator on the IT and business communities, Foley has appeared on CNBC, CNN, and Fox News as well as radio programs for the BBC, ABC Radio, and NPR.
Her All About Microsoft blog (http://blogs.zdnet.com/microsoft/) is among the top business blogs on the Web, and her perspective is valued throughout the tech community.

Table of Contents

Foreword: The Microsoft 2.0 World (According to Mini-Microsoft)	p. xiii
Acknowledgments	p. xviii
Introduction: Microsoft 2.0: Welcome to the New (Post-Gatesian) Microsoft	p. 1
Microsoft 1.0: It Was All about Bill	p. 13
Microsoft 2.0: The Buzzwords	p. 35
Microsft 2.0: The People	p. 61
Microsoft 2.0: Products on the Near-Term Radar Screen	p. 95
Microsoft 2.0: Big-Bet Products	p. 129
Microsoft 2.0: Tried and True Business Models	p. 163
Microsoft 2.0: Untried but Unavoidable Business Models	p. 189
Conclusion: On to Microsoft 3.0	p. 229
Memos, Letters, and E-mails	p. 255
Annotated Reading List	p. 269
Index	p. 275
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