Microsoft^® 2.0: How Microsoft Plans to Stay Relevant in the Post-Gates Era

by Mary Jo Foley

• ISBN13: 9780470384169
• ISBN10: 0470384166
• Format: eBook
• Copyright: 2008-08-01
• Publisher: Wiley

Summary

Microsoft 2.0 is about Microsoft's future, not its past. The coming years will be challenging ones for the Redmond software kingpin. Many of the executives currently leading the Microsoft charge are likely to go their own way. Technology will continue to advance at a breakneck pace. Microsoft will forge deals of the size and scope it previously never envisioned in order to keep pace. Foley doesn't claim to possess a crystal ball, allowing her to predict flawlessly what Microsoft plans to do in the next few years ? or even few months. But based on the many Microsoft executives, partners, customers and competitors with whom she converses regularly, she is sitting in a good spot to make some fairly educated guesses that will be most interesting to her readers. This book describes the Microsoft people, products and strategies that will be key for the next-gen Microsoft. Foley uses her professional experience to piece the puzzle together in order to reveal a reasonable, educated guess as to what Microsoft 2.0 will look like as it enters the next decade and beyond.

Table of Contents

Foreword: The Microsoft 2.0: World (According to Mini-Microsoft)

Acknowledgments

Introduction: Microsoft 2.0: Welcome to the New (Post-Gatesian) Microsoft

Microsoft 1.0: It Was All about Bill

Microsoft 2.0: The Buzzwords

Microsoft 2.0: The People

Microsoft 2.0: Products on the Near-Term Radar Screen

Microsoft 2.0: Big-Bet Products

Microsoft 2.0: Tried and True Business Models

Microsoft 2.0: Untried but Unavoidable Business Models

Conclusion: On to Microsoft 3.0

Memos, Letters, and E-mails

Annotated Reading List

Index

Table of Contents provided by Publisher. All Rights Reserved.