Preface | p. V |
Acknowledgements | p. VII |
The "What" of the Y | |
The Roots of a New Generation | p. 3 |
"Generation Me": Dr. Jean Twenge | p. 7 |
Next Generation Consulting: Rebecca Ryan | p. 17 |
Rainmaker Thinking, Inc.: Carolyn Martin, Ph.D. | p. 27 |
Learning Times Green Room: Susan Manning & Dan Balzer | p. 41 |
Servant Leadership: Josh Sabo & Amanda Harwood | p. 51 |
Vassar College: Andy Jennings | p. 61 |
The Entrepreneurial Spirit | |
Extreme Entrepreneurship Education: Michael Simmons | p. 75 |
Comcate: Ben Casnocha | p. 85 |
Collegeboxes: Josh Kowitt & Scott Neuberger | p. 95 |
The PlaceFinder.com: Arel Moodie & Bert Gervais | p. 107 |
St Cloud, Minnesota: Austin Lee & Mayor David Kleis | p. 121 |
Young Urban Rebuilding Professionals: Nathan Rothstein | p. 133 |
The Digital Divide | |
Online Communities: Scott K. Wilder | p. 149 |
Zoodango.com: James Sun | p. 161 |
The Medium and the Message: David Charles Cohen | p. 175 |
Live Experience Design: Kent Corbell | p. 187 |
Gen Y in the Workplace | |
The Generational Workforce: Peter Sheahan | p. 203 |
Inspirion, Inc.: Misti Burmeister | p. 217 |
"My Reality Check Bounced": Jason Dorsey | p. 231 |
San Francisco Airport: Michelle DiPilla | p. 247 |
People and Organization Development Group: Michael Berger | p. 261 |
Media Makes a Difference | |
The Glimpse Foundation: Nick Fitzhugh | p. 279 |
PEACE TV: Mari Moss | p. 291 |
Digital Gangster: Eric Green | p. 301 |
Additional Resources | p. 313 |
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