The Minding Organization Bring the Future to the Present and Turn Creative Ideas into Business Solutions

by Rubinstein, Moshe F.; Firstenberg, Iris R.

• ISBN13: 9780471347811
• ISBN10: 0471347817
• Format: Hardcover
• Copyright: 1999-08-30
• Publisher: Wiley

Summary

In this book you'll find out how to open up a world of opportunity by 'bringing the future to the present'-visualizing the ideal end state and working backwards. You'll see how many obstacles can be eliminated, making the unachievable achievable.-Tom Williams, Vice President, Long Range Strike Business Area, Northrop Grumman Corporation

Author Biography

<b>Moshe F. Rubinstein, PhD</b>, is an internationally renowned authority on problem solving and creativity in organizations. He is a professor at the UCLA School of Engineering and Applied Science and Director of the A-B-C Corporate Network at the Anderson Graduate School of Management at UCLA. He teaches in management executive education programs at major universities and organizations all over the world. He has written eight books, including the now-classic Patterns of Problem Solving. Major organizations, including Fortune 500 companies, have sought his advice on creativity and innovation.<br> <br> gt;Iris R. Firstenberg, PhD</b>, is an adjunct professor in the Psychology Department at UCLA and also teaches in the UCLA Engineering and Management Program. She is the Associate Director of the A-B-C Corporate Network at the Anderson Graduate School of Management at UCLA.

Table of Contents

The Minding Organization.

Transforming the Organization into an Organism.

Adapting and Planning.

Structure, Creativity, and Error: The Foundations of the Minding Organization.

Chaos to Order to Chaos: Embracing Uncertainty.

Expanding the Imagination: Frames as Filters.

Kniht Backwards: Visit the Future in the Present.

The New Leadership: Operating on the Edge of Chaos.

The Minding Organization in Action.

Epilogue.

Appendix.

Sources.

Index.

About the Authors.