Mining the Social Web : Analyzing Data from Facebook, Twitter, LinkedIn, and Other Social Media Sites

by Russell, Matthew A.

• ISBN13: 9781449388348
• ISBN10: 1449388345
• Edition: 1st
• Format: Paperback
• Copyright: 2011-02-01
• Publisher: Oreilly & Associates Inc

Summary

Popular social networks such as Facebook, Twitter, and LinkedIn generate a tremendous amount of valuable social data. Who's talking to whom? What are they talking about? How often are they talking? Where are they located? This concise and practical book shows you how to answer these types of questions and more. Each chapter presents a soup-to-nuts approach that combines popular social web data, analysis techniques, and visualization to help you find the needles in the social haystack you've been looking for -- and some you didn't know were there.With Mining the Social Web, intermediate-to-advanced Python programmers will learn how to collect and analyze social data in way that lends itself to hacking as well as more industrial-strength analysis. The book is highly readable from cover to cover and tells a coherent story, but you can go straight to chapters of interest if you want to focus on a specific topic. Get a concise and straightforward synopsis of the social web landscape so you know which 20% of the space to spend 80% of your time on Use easily adaptable scripts hosted on GitHub to harvest data from popular social network APIs including Twitter, Facebook, and LinkedIn Learn how to slice and dice social web data with easy-to-use Python tools, and apply more advanced mining techniques such as TF-IDF, cosine similarity, collocation analysis, document summarization, and clique detection Build interactive visualizations with easily adaptable web technologies built upon HTML5 and JavaScript toolkits