Mischief Marketing: How the Rich, Famous, & Successful Really Got Their Careers and Businesses Going (And How You Can, Too!)

by Simon, Ray

• ISBN13: 9780809225903
• ISBN10: 0809225905
• Format: Paperback
• Copyright: 2000-07-01
• Publisher: McGraw-Hill

Summary

In-your-face and with a definite entrepreneurial edge, Mischief Marketing shows readers how to employ highly unusual and creative marketing strategies and plans to achieve their business or career goals. Filled with tons of creative, off-the-beaten-path tactics, lessons, and tips culled from the notorious exploits and ingenious high jinx pulled by many famous and successful folk, from Steven Spielberg to Estee Lauder and Mother Teresa.

Table of Contents

Acknowledgments	ix
What is Mischief Marketing?	1	(12)
How Can Mischief Marketing Benefit You?	13	(10)
Scoping and Previewing Your Mischief Marketing Campaign	23	(12)
Your Mission Statement	35	(10)
Profiling Your VLP	45	(16)
Tools of the Mischief Marketer	61	(14)
Capital and Noncapital Resources	75	(14)
Knowing What Can Go Wrong	89	(24)
The Thirteen Commandments of Mischief Marketing	113	(26)
Tactical Suggestions for Getting Your Foot in the Door	139	(14)
Tactical Suggestions for Creating Credibility (or Getting Around the Dreaded Catch 22)	153	(14)
More Mischief Marketing Tactics: Vulcan, Oz, and More	167	(16)
Advanced Techniques	183	(12)
Measuring and Parlaying Your Results	195	(8)
Index	203