The Mission Myth: Building Nonprofit Momentum Through Better Business

by Maloney, Deirdre

• ISBN13: 9780984027309
• ISBN10: 0984027300
• Format: Paperback
• Copyright: 2012-01-20
• Publisher: Pathway Book Service

Summary

Nonprofit? Business? Both?Most nonprofits believe that to achieve success all they need is passion and heart. This is The Mission Myth. The truth? It is only when they integrate the four Ms: Management Money Marketing Measurementinto their business practices that they truly achieve optimal results.The Mission Myth offers strategies, anecdotes, and practical tips for new levels of success all derived from true stories of nonprofits that reached new heights by overcoming the mission myth once and for all.Offering validation, camaraderie, laughter, and hope along with practical solutions, The Mission Myth helps you do good. . . well. "Let Deirdre help you navigate the whitewater of your nonprofit so you can move forward with confidence and renewed passion for your cause. Ken Blanchard, coauthor of The One Minute Manager and Lead with LUV "Packed with humorous tales and practical advice for new levels of nonprofit success."Barbara Stanny, author of Overcoming Underearning "An inspiring cautionary tale, poignant and provocative."David La Piana, President of La Piana Consulting "What you need to know and do to make your organization thrive!"Mark LeBlanc, author of Growing Your Business and President of Small Business Success