MKTG, 14th Edition

by Lamb, Charles; Hair, Joe; McDaniel, Carl

• ISBN13: 9780357929216
• ISBN10: 0357929217
• eBook ISBN(s): 9798214048758
• Additional ISBN(s): 9780357127810, 9780357467145, 9780357929223, 9781337407595
• Edition: 14th
• Format: Paperback
• Copyright: 2024-01-24
• Publisher: Cengage Learning
• More Book Details

About This Book

MKTG, 14th Edition

ISBN: 9780357929216

About This Book

Lamb/Hair/McDaniel's MKTG, 14th Edition, is a comprehensive textbook designed for marketing courses at the college and university levels. It's a go-to resource for students and educators alike, offering a detailed exploration of marketing principles and practices in real-world scenarios.

Who Uses It?

Primarily, this book is used by students and instructors in introductory marketing courses. It's also a valuable resource for anyone interested in understanding the basics of marketing, including professionals looking to refresh their knowledge or expand their understanding of marketing strategies.

History and Editions

The 14th edition of MKTG has been updated to address user feedback, incorporating the latest research and discussions on marketing trends and strategies. This edition includes detailed updates on practical applications, case studies, and real-world examples, making it easier for students to understand and apply marketing concepts.

Author and Other Works

Charles Lamb and Joe F. Hair are the authors of MKTG. Charles Lamb is known for his engaging, practical approach to marketing education, while Joe F. Hair brings his expertise in marketing research and analysis to the text, ensuring that it remains current and relevant.

Key Features

• Comprehensive Coverage: The book covers core concepts in marketing, including detailed explanations and examples.
• Practical Applications: The text reflects real-world scenarios, making it easier for students to understand and apply marketing principles.
• Updated Research: The 14th edition includes detailed updates on marketing trends and strategies.
• Supplemental Materials: The book often includes access cards, study guides, lab manuals, and other digital resources to enhance the learning experience.

Detailed Information

ISBNs and Formats

• Print ISBN: 9780357929216
• Digital ISBN: 9798214048758
• eTextbook: Available through VitalSource (ISBN: 9798214048758)
• Rental Options: Various rental durations available from different retailers

Publication Details

• Publisher: Cengage Learning
• Publication Date: 2024
• Number of Pages: Varies by format (typically around 500-600 pages)
• Language: English

Other Editions and Formats

• 13th Edition: Available through Cengage Learning and other retailers
• eTextbook with Digital Tools: Includes built-in study tools like highlights, read aloud features, and offline access (Digital ISBN: 9798214048758)
• Related ISBNs:
• 9780357929216 (Print ISBN)
• 9798214048758 (Digital ISBN)
• 9780357929223 (International Edition)

This detailed information section provides a quick reference for all the available formats and sources for MKTG, 14th Edition, making it easier to find and access the book in the preferred format.