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What is included with this book?
| The World of Marketing | |
| An Overview of Marketing | |
| Strategic Planning for Competitive Advantage | |
| Social Responsibility, Ethics, and the Marketing Environment | |
| Developing a Global Vision | |
| Analyzing Marketing Opportunities | |
| Consumer Decision Making | |
| Business Marketing | |
| Segmenting and Targeting Markets | |
| Decision Support Systems and Marketing Research | |
| Product Decisions | |
| Product Concepts | |
| Developing and Managing Products | |
| Services and Nonprofit Organization Marketing | |
| Distribution Decisions | |
| Marketing Channels and Supply Chain Management | |
| Retailing | |
| Promotion Decisions | |
| Integrated Marketing Communications | |
| Advertising and Public Relations | |
| Sales Promotion and Personal Selling | |
| Pricing Decisions | |
| Pricing Concepts | |
| Setting the Right Price | |
| Technology-Driven Marketing | |
| Customer Relationship Management (CRM) | |
| Table of Contents provided by Publisher. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.
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