MKTG (with MindTap, 1 term Printed Access Card)

by Lamb, Charles W.; Hair, Joe F.; McDaniel, Carl

• ISBN13: 9780357127803
• ISBN10: 0357127803
• eBook ISBN(s): 9798214349220
• Additional ISBN(s): 9780357127889, 9781337912273
• Edition: 13th
• Format: Paperback w/ Access Card
• Copyright: 2020-05-19
• Publisher: Cengage Learning
• More Book Details

About This Book

MKTG with MindTap, 1 Term Printed Access Card

MKTG with MindTap is a comprehensive textbook designed for marketing courses. It presents course content through visually engaging chapters, making it an ideal resource for students and educators alike. This book is perfect for those looking to understand the principles of marketing in a dynamic and interactive way.

Who Uses It?

Primarily, this book is used by students and instructors in introductory marketing courses at the college and university levels. It's also a valuable resource for anyone interested in understanding the basics of marketing, including professionals looking to refresh their knowledge or expand their understanding of business principles.

History and Editions

The 13th edition of MKTG with MindTap has been updated to address user feedback, incorporating the latest research and discussions on marketing strategies. This edition includes detailed updates on marketing principles, case studies, and real-world examples. It also includes a wealth of interactive tools and assignments that help students apply what they've learned.

Author and Other Works

Charles W. Lamb, Joe F. Hair, and Gerald L. Baldwin are the authors of MKTG. Charles W. Lamb is known for his engaging, conversational writing style and his ability to explain complex marketing concepts clearly and simply. Joe F. Hair brings his expertise in marketing research to the text, ensuring that it remains current and relevant. Gerald L. Baldwin contributes his insights on marketing strategy and management.

Key Features

• Comprehensive Coverage: The book covers core concepts in marketing, including detailed explanations and examples.
• Interactive Tools: The text is complemented by MindTap, which includes interactive features such as quizzes, assignments, and multimedia resources.
• Real-World Examples: The book includes numerous case studies and real-world examples to help students understand marketing principles in practical terms.
• Visual Engagement: The visually engaging chapters make complex marketing concepts easier to understand and retain.

Detailed Information

ISBNs and Formats

• Printed Access Card: ISBN-13: 9780357127803
• eTextbook: Available with MindTap (ISBN: 9780357127810)
• Rental Options: Various rental durations available from different retailers

Publication Details

• Publisher: Cengage Learning
• Release Date: 2020
• Number of Pages: Varies by edition
• Language: English

Other Editions and Formats

• 12th Edition: Available through Cengage Learning and other retailers
• eTextbook with MindTap: ISBN-13: 9780357127810
• Related ISBNs:
• 9780357127810 (eTextbook)
• 9780357127827 (Rental Options)
• 9780357127834 (Bundle with other resources)

This detailed information section provides a quick reference for all the available formats and sources for MKTG with MindTap, making it easier to find and access the book in the preferred format.