The Mobile Marketing Revolution: How Your Brand Can Have a One-to-One Conversation with Everyone

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  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2012-04-05
  • Publisher: McGraw-Hill Education
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One-to-One is transforming our world-here' s how you can join the Revolution What would your organization do with a technology that lets you crowdsource instantly and effortlessly and reach people who WANT to hear from you wherever they happen to be? Such a tool already exists and it's in billions of mobile devices worldwide: SMS, or text messaging. However, there's more to messaging than simply broadcasting texts. To succeed with mobile messaging in the long term-without disrupting your business or distracting your customers-you need to understand the bigger movement that's underway. The Mobile Marketing Revolutiongives you the framework to listen to, empower, inform, engage, and enlist the very people on which your success depends. From fundraising to polling to selling products and services, this book shows how to use mobile messaging to turn even the briefest initial interaction into a permanent engaged relationship. Better still, you can achieve all this without expanding overhead or building campaigns from scratch, but instead by integrating mobile into your organization's existing processes and practices.

Table of Contents

Acknowledgmentsp. v
Introductionp. vii
Why Mobile?p. 1
Being In Social Media Is Not Enough, You Have To Invite Everyone Back To Your Placep. 21
step 1: Make The One-To-One Connectionp. 41
step 2: Discover The One-To-One Opportunitiesp. 63
step 3: Inspire Action87 6step 4 Develop A Long-Term Relationshipp. 111
Use Data To Increase Conversions By Streamlining Users'experience Ben Steinp. 139
One-To-One Transforms Whole Companiesp. 159
One-To-One Transforms Communications For Everyonep. 185
Conclusionp. 211
Notesp. 213
Indexp. 217
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