Mobilizing Inclusion : Transforming the Electorate Through Get-Out-the-Vote Campaigns

by Garcia Bedolla, Lisa; Michelson, Melissa R.

• ISBN13: 9780300166781
• ISBN10: 0300166788
• Format: Paperback
• Copyright: 2012-10-09
• Publisher: Yale University Press

Summary

Which get-out-the-vote efforts actually succeed in ethnoracial communitiesand why? Analyzing the results from hundreds of original experiments, the authors of this book offer a persuasive new theory to explain why some methods work while others don't. Exploring and comparing a wide variety of efforts targeting ethnoracial voters, Lisa Garcia Bedolla and Melissa R. Michelson present a new theoretical framethe Social Cognition Model of voting, based on an individual's sense of civic identityfor understanding get-out-the-vote effectiveness. Their book will serve as a useful guide for political practitioners, for it offers concrete strategies to employ in developing future mobilization efforts.

Author Biography

Lisa García Bedolla is associate professor of languages and literature, and society, and culture in the School of Education, University of California, Berkeley. Melissa R. Michelson is professor of political science at Menlo College, Atherton, CA.

Table of Contents

Acknowledgments	p. ix
A Note on Terminology	p. xiii
List of Acronyms	p. xv
Constructing Voters: The Sociocultural Cognition Model and Voter Mobilization	p. 1
Voters Will Throw Away Jesus: Indirect Methods and Getting Out the Vote	p. 29
Calling All Voters: Phone Banks and Getting Out the Vote	p. 55
Knock, Knock, Who's There?: Door-to-Door Canvassing and Getting Out the Vote	p. 86
Notes from the Field: Running an Effective Mobilization Campaign	p. 128
Expanding the Electorate Through Practice: Voting and Habit Formation	p. 173
Conclusion: Transforming the American Electorate	p. 191
Appendix A: Detailed Tables	p. 211
Appendix B: Forms	p. 249
Notes	p. 255
References	p. 267
Index	p. 281
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